The Playful Sparkle - Google Tag Manager extension for OpenCart 4.x+ seamlessly integrates Google Tag Manager (GTM) into your OpenCart eCommerce store without requiring any coding knowledge. Simply enter your GTM Measurement ID, and the tracking code is automatically injected into your site. This enables precise tracking and data collection for services such as Google Ads, Google Analytics, and other marketing tools.
This extension fully supports Google Consent Mode V2, which enhances privacy compliance by allowing websites to adjust tracking behavior based on user consent. Unlike the previous version, which only handled basic ad and analytics storage permissions, Consent Mode V2 expands consent signals to include ad user data and ad personalization preferences.
To make use of these consent settings, you must install a separate Cookie Consent Banner to collect user choices. The extension automatically configures GTM to respect these choices by dynamically setting consent states for ad storage, analytics storage, security storage, functionality storage, personalization storage, and ads data redaction.
Additionally, it supports URL Passthrough and allows setting a wait_for_update delay to defer tracking until consent is granted.
This ensures compliance with GDPR, ePrivacy, and other data regulations while maintaining effective analytics and ad tracking without slowing down your site.
This extension does not track Enhanced eCommerce events or ad conversions it only configures default consent settings for Google Tag Manager. If you require Enhanced eCommerce event tracking or Google Ads conversion tracking, you will need an additional extension such as Google Analytics (GA4)/Ads Conversion Enhanced Measurement for OpenCart 4.x+.
Google Tag Manager (GTM) is a free tool that helps you manage marketing tags (like analytics and tracking codes) on your website without needing to touch the code. It lets marketers and developers add, update, and manage tags in real-time, without the hassle of modifying the website code every time you want to update or add a tag.
With GTM, you can easily integrate services like Google Ads, Google Analytics, and other marketing tools. This extension simplifies the process by automatically setting up GTM on your OpenCart store, so it's ready to track key metrics with minimal effort.
Google Consent Mode V2 is a feature designed to help websites comply with privacy regulations like GDPR by adjusting tracking behavior based on user consent.
In Consent Mode V1, you could only manage basic tracking permissions, such as ad storage and analytics storage. However, Consent Mode V2 extends these capabilities, allowing websites to also manage consent for ad user data and ad personalization preferences.
The main difference is that V2 offers more granular control over user consent. With Consent Mode V2, you can set consent preferences for multiple types of data (such as ad storage, analytics storage, and personalization storage) and configure more privacy-conscious features like ads data redaction and URL passthrough.
To use Consent Mode V2, you must install a separate cookie consent banner to collect user preferences. Once the user provides consent, the extension automatically applies the selected settings to Google Tag Manager, ensuring compliant tracking across your store.
- No-code Integration: Effortless setup—just insert your Google Tag Manager Measurement ID, and the tracking code is added automatically.
- Google Consent Mode V2: Supports Google Consent Mode V2, allowing you to manage user consent for data storage, ad personalization, and analytics tracking.
- Consent Management Compatibility: Requires a separate cookie consent banner to collect user choices and automatically applies consent preferences to GTM.
- Ads Data Redaction: Supports Ads Data Redaction to enhance privacy by limiting the transmission of identifiable ad data.
- URL Passthrough: Enables URL Passthrough to help preserve tracking information when users navigate across pages.
- Multi-store Support: Works seamlessly with OpenCart’s multi-store functionality, allowing easy integration across multiple stores.
- Compatibility: Fully compatible with OpenCart 4.x+.
- Multilingual Support: Ready for international use with languages including Čeština (cs-cz), Deutsch (de-de), English (GB) (en-gb), English (US) (en-us), Español (es-es), Français (fr-fr), Magyar (hu-hu), Italiano (it-it), Русский (ru-ru), Ελληνικά (el-GR), العربية (ar), Polski (pl-pl), and Slovenčina (sk-sk).
- Download the latest version from this repository.
- Log in to your OpenCart admin panel.
- Navigate to
Extensions > Installer. - Click the
Uploadbutton and upload theps_gtm.ocmod.zipfile. - Locate the extension in the
Installed Extensionslist and click theInstallbutton. - Navigate to
Extensions > Extensionsand selectAnalyticsfrom theChoose the extension typedropdown list. - Locate the extension in the
Analyticslist and click theInstallbutton. - Click the
Editbutton, configure the extension parameters, and click theSavebutton to save your settings.
For assistance or inquiries related to this extension, please open an issue on this repository or contact us via email at support@playfulsparkle.com.
This project is distributed under the GPL-3.0 license. Please refer to the LICENSE file for further details.
We encourage contributions from the community. To contribute, please fork the repository and submit a pull request with your proposed changes.