DOT Cashback from Top Retailers

applications/DOT Cashback from Top Retailers.md

@@ -0,0 +1,277 @@
+# # DOT Cashback and Rewards from Top Retailers
+-   **Team Name:**  BRING WEB3 LTD
+-   **Payment Details:**
+    -   **DOT**: Polkadot address: 1emKGNTpcujBzNck3An1vmcYNLuJM2nvNDn4xr2rrDsdQcq 
+    -   **Payment**: Fiat payment 29.12.2024, 1:48
+    - **AssetHub address**: 1emKGNTpcujBzNck3An1vmcYNLuJM2nvNDn4xr2rrDsdQcq (USDC)
+- **Level:** 3
+
+## Project Overview
+
+### Overview
+
+**Name**  
+DOT Cashback from Top Brands and Retailers for Polkadot Wallets and Ecosystem
+
+**Brief Description**  
+Buy with fiat - get DOT cashback for online purchases - bringing DOT cashback to everyday shopping for Polkadot wallet users.
+
+We’ve integrated with all major affiliate networks. Based on those integrations, we are now able to send wallet users to 16,000+ retailers, and we are growing rapidly.  
+How it works: A user purchases any product they wish to, pays as they usually would (credit card or any payment method), and we know how much DOT cashback they deserve and when they are entitled to receive that DOT cashback (assuming they don't return the purchased goods).
+
+We’ll run an omnibus wallet on  Gate.io and accumulate, for each user, the DOT cashback that they receive from the different merchants. The user chooses when to claim their accumulated cashback tokens and move them on-chain.
+
+We’ll manage the price volatility hedging for the DOT tokens as needed and assume all the associated risks.
+
+We’re planning to collaborate with a Polkadot wallet(s) to add this cashback offering to their users as an integral part of their wallet functionality.
+
+![Top brands and retalers we've integrated with](https://github.com/user-attachments/assets/3400e110-be1e-4a9d-a122-027248bc46c9)
+
+**Polkadot Ecosystem Benefits from DOT cashback**
+- Attract new investors by offering DOT cashback on fiat purchases
+- “Wake-up” dormant users (see more details below)
+- Boost brand equity via partnerships with top-tier Web2 brands
+- Drive buying pressure for DOT  
+- New revenue stream for wallets (earn from every purchase - rev-share)
+
+**Team Motivation**
+Bring is all about bridging and connecting Web2 and Web3 ecosystems. 
+We do so by integrating **a proven cashback model** into Polkadot’s framework, benefiting wallets, users, 
+and the ecosystem as a whole.
+
+### Project Details
+
+-   [Mockups and UIs](https://www.figma.com/design/GNDOOYeSslLef4xkzfnE3A/Crypto-Cashback-Template-%28Polkadot%29?node-id=0-1&t=5NC34JArcLNp2KAB-1) (please see 5 pages on Figma) 
+- [API specifications of the core functionality](https://bringweb3.atlassian.net/wiki/external/M2YzOWI5OTA1NjZkNDZmOWI1MGQ2ZWJkMDg0MTk5Mjk)
+- [Cashback Portal Page Specification](https://bringweb3.atlassian.net/wiki/external/ZjdlZjhjZWU5NzdhNDUyNTk4NWQ4ZDk1YzJjNGY3OWM)
+- [Chrome-extension-kit](https://www.npmjs.com/package/@bringweb3/chrome-extension-kit?activeTab=readme#table-of-content)
+- [A video of the functional prototype showing the UI/UX designs in action](https://www.loom.com/share/7af43e19f96042d7bc6ba1c92a5a18c6?sid=12526950-82e6-4637-b1c9-e8ea94d9d563)
+- [Yoroi wallet implementation (Chrome web store)](https://chromewebstore.google.com/detail/yoroi-nightly/poonlenmfdfbjfeeballhiibknlknepo)
+
+The project will not provide:  
+1.Signature by the user for claiming his rewards
+2. A way to connect to the user's wallet and get the address
+3. All Github repos will be publicly available except from our Backend API repository
+
+
+### Ecosystem Fit
+
+ The project is expected to -
+
+-   Contribute to the trust and positioning of the Polkadot brand by associating it with top tier, widely recognized, Web2 brands such as: Nike, Walmart, Samsung, Expedia, Adidas, Decathlon, Uber Eats, Tesco, Doordash, Instacart, Doordash, JBL, Samsonite, Hertz, LG, Dell, Lenovo, GAP, Dyson, Nespresso, AliExpress, Banana Republic and many more...
+-   Increase the market demand for DOT and increase transactions on Polkadot - the more purchases, the more DOT cashback - the more DOT we buy in the backend using retailer’s cashback funds and users can seamlessly convert their cashback from all fiat purchases into DOT
+-   Contribute to the innovative and positive image of the Polkadot ecosystem - a new way of DOT offering
+- Offer real and tangible value to Polkado investors
+
+The project is also expected to -
+-   increase the attractiveness of the Polkadot wallets enabling them to acquire more users, thus increasing the Polkadot community
+-   “Wake-up” dormant of users as their wallet popups offering them to earn DOT cashback when they visit on-line stores that we work with, thus increasing the activity level of the Polkadot community
+
+Those effects will be measured and reported as:
+-   Number of users that received DOT cashback via this service
+-   Amount of DOT paid as cashback to users
+-   Income to wallet from DOT cashback distribution
+Business model: 100% paid by the retailer: 60% (user cashback), 20% to the wallet, 20% to Bring. 
+
+**Target audience**  
+Any Polkadot wallet or other user facing dapps who wish to implement DOT cashback offerings to their user base.  
+
+**Need the project meet:** 
+Major challenges wallets are straggling with:
+1. Attract new users
+2. Keeping users engaged and staying top-of-mind 
+3. Generate income to sustain and grow their business, w/o compromising the user’s experience.
+
+**How did you identify these needs?**
+Since we are live, our business internal data shows that typically, at list 90% of chrome extension wallet are inactive.
+
+**Are there any other projects similar to yours in the Polkadot ecosystem?**  
+Yes. Raise, which enables purchases using DOT and DOT cash back.  
+
+**How is your project different?**  
+KEY DIFFERENCES with our integration:
+* pay with FIAT- get DOT: enabling new investors into the ecosystem effortlessly - anyone can become a DOT investor instantly by starting to accumulate cashback rewards
+* 1000 retailers VS 10,000 retailers
+* Minor change of user behavior  - the user doesn’t need to own any other currency and can pay for his shopping just as he normally would
+* Much wider range of users - applying to all users, not only DOT holders
+* Chrome extension: the cashback experience and offering is embedded within the user’s day-to-day browsing routine and connected to the wallet, so no matter the user’s personal shopping preferences and behavior - we have full coverage on both experiences (mobile and desktop)
+
+**Are there any projects similar to yours in related ecosystems?**  
+Yes, Loli enables Bitcoin cashback
+StormX - offers its own token as cashback
+
+##  Team 
+**Team members & experience:**
+Our team consists of seasoned executives and operators as detailed in the team paragraph
+
+**Iri Zohar - Founder & CEO**
+Serial entrepreneur
+        -   CEO & Founder @ Freshub - retail & IoT, sold to IKAN, equity deal
+        -   CEO & Founder @ eXelate - ad-tech / data & analytics, sold to Nielsen, $200M
+        -   CEO & Founder @ Oridian - ad-tech / media, sold to Y-Brant, $20M
+
+**Gidon Alter**
+Seasoned Ad-tech Executive, Entrepreneur
+        -   CEO @ JAG Method - Insurtech online advertising
+        -   Founder & Exec Director ReturnX @ affiliate agency
+        -   Founder & CEO @ Urban Grind Rosters - coffee roster & cafe
+
+**Moran Shaked, VP Product Design & Biz-Dev**
+Web3 Veteran - Product, Marketing, BD
+        -   Owner @ High Deck - Design & UX Agency
+        -   Head of Community & Marketing @ Colu - blockchain abstraction layer
+        -   Co-founder @ Miss Bitcoin - first "woman-in-crypto” community
+
+**Noam Kronman, Head of R&D**
+Experienced Engineer, Architect and Product
+        -   Full Stack Developer @ Beamm
+        -   Frontend Developer @ DFine
+        -   Head of Product @ Freshub
+
+**Daniel Kalfa, Full Stack Developer**
+Tech Leader and Experienced Engineer
+        -   Full Stack Mentor @ Mego
+        -   CTO @ JAMBO MUSIC LTD
+        -   IT Engineer @ Ezra Solutions
+
+**Hadar Gattegno, Data Scientist & Community Manager**
+Data Scientist, R&D, Cryptocurrencies
+        -   Crypto Investor & Kaspa Miner
+        -   Senior Research Associate @ Emendo Biotherapeutics
+        -   Researcher @ Biolojic Design, Ltd.
+
+![Bring_full team](https://github.com/user-attachments/assets/f6b9a17e-27a1-4ee6-839e-4b2ffd5f0cfd)
+
+### Contact
+
+-   **Contact Name:**  Moran Shaked
+-   **Contact Email:**  morans@bringweb3.io
+-   **Website:**  https://bringweb3.io
+
+### Legal Structure
+-   **Registered Address:**  BSR City, Shaham St 3, Petah Tikva, Israel
+-   **Registered Legal Entity:**  Bring Web3 LTD
+
+### Team Code Repos
+-   [https://github.com/Bring-Web3-LTD/chromeExtension]
+-   [https://github.com/Bring-Web3-LTD/cashbackPortal]
+
+GitHub accounts of team members:
+ - [https://github.com/kalfada}]
+ - [https://github.com/NoamMK]
+
+### Team LinkedIn Profiles:
+ -   [https://www.linkedin.com/in/irizohar/](https://www.linkedin.com/%7Bperson_1%7D)
+ -   [https://www.linkedin.com/in/gidonalter/](https://www.linkedin.com/%7Bperson_2%7D)
+ -   [https://www.linkedin.com/in/moranshak/](https://www.linkedin.com/%7Bperson_2%7D)
+ -   [https://www.linkedin.com/in/noam-kronman-06b15757/](https://www.linkedin.com/%7Bperson_2%7D)
+ -   [https://www.linkedin.com/in/danielkalfa/](https://www.linkedin.com/%7Bperson_2%7D)
+ -   [https://www.linkedin.com/in/hadar-gattegno-a5b033155/](https://www.linkedin.com/%7Bperson_2%7D)
+
+## Development Status 
+We've attached links to previous interface and mock-ups on the Figma files and prototype video provided above.
+
+## Development Roadmap 
+### Overview
+-   **Total Estimated Duration:**  4 months
+-   **Full-Time Equivalent (FTE):**  2.5 FTE
+-   **Total Costs:**  55,000 USD 
+-   **DOT %:**  50% payment in vested DOT
+
+### **Milestone 1 — Polkadot Integration: Plan and Research**
+
+**Estimated Duration:** 1 month  
+**FTE:** 0.5  
+**Costs:** $7000 USD
+
+**Overview:** Conduct a research on the Polkadot and Kusama ecosystems to establish the best approach for implementing DOT cashback and DOT rewards functionality, and structuring the system for seamless integration.
+
+| Number | Deliverable | Specification |
+| -----: | ----------- | ------------- |
+| **0a.** | License | MIT|
+| **0b.** | Documentation | provide documentation of the findings, including risks, opportunities, and technical considerations|
+| **0c.** | Testing and Testing Guide | no testing at this stage|
+| 1. | Blockchain Analysis | conduct a deep dive into Polkadot and its parachains to identify technical requirements and integration opportunities|
+| 2. |  Implementation Strategy | develop a plan for integrating the DOT cashback system within Polkadot’s infrastructure|
+
+### **Milestone 2 — System and Architecture Design**
+
+**Estimated Duration:** 1 month  
+**FTE:** 1.0  
+**Costs:** $12,000 USD
+
+**Overview:** Design the technical architecture of the DOT cashback, with a focus on Gate.io integration and enhancing user functionalities.
+
+| Number | Deliverable | Specification |
+| -----: | ----------- | ------------- |
+| **0a.** | License | MIT|
+| **0b.** | Documentation | system architecture and functional design |
+| **0c.** | Testing and Testing Guide | no testing at this stage|
+| 1. | System Design | cashback and rewards system architecture |
+| 2. | Cashback Token Selection| enable cashback in multiple Polkadot tokens for the partner wallet to offer |
+| 3. | Search Feature | enhanced brand search and offer filtering within the wallet|
+
+### **Milestone 3 — Development, Integration and QA**
+
+**Estimated Duration:** 1 month  
+**FTE:** 2  
+**Costs:** $36,000 USD
+
+ **Overview:** Develop, integrate, and test the DOT cashback system with the partner wallet, ensuring a fully functional product ready for deployment.
+
+| Number | Deliverable | Specification |
+| -----: | ----------- | ------------- |
+| **0a.** | License | MIT|
+| **0b.** | Documentation | 1. A signed letter by the partner wallet approving the completion of the development 2. Walkthrough Videos of the: Portal + Chrome Extension + Claim process demo mp4 +  Backend API - Components, Functionality of Chrome extension - via Postman + Presenting the UI 3. Detailed Documentation - open source (Chrome extension code, UIs and APIs): API Docs + NPM package for integrating popup + Cashback Portal Integration docs + UI Breakdown 4.User guides to the partner wallet for testing: QA 1_User guide for testing + QA 2_SOP |
+| **0c.** | Testing and Testing Guide | 1. A public link showing the DOT cashback feature in the partner wallet 2. A detailed user-facing guide showcasing the cashback integration step by step including screenshots and explanations on the various options|
+| **0d.** | Article | We will publish an article that explains what was achieved as part of the grant|
+| 1. | Development | Build and integrate the designed cashback functionalities, including backend support and APIs |
+| 2. | QA | Testing all components, UI functionality and responsiveness |
+| 3. | Integration | Collaborate with the partner wallet for final integration and deployment |
+
+## Future Plans
+
+As part of creating a **broad framework for DOT rewards** in general (the cashback integration is the first one), we're working on 'Task to Earn' offerings. DApps can offer DOT rewards on activities, incentivising current and new investors to Earn more DOT. The DOT rewards could be implemented in various verticals as Move to Earn (health & lifestyle), Games, Rewarded Social activities, Data Sharing and more.
+
+ - We’ve recently successfully integrated with Yoroi wallet (1 million+ installs)
+ - We’ve successfully delivered the first version of this system and launched it on the Casper blockchain which are now adding the browser-extension element as well.  We’ve also integrated with Aurora wallet, the demo is fully functional and there’s a waiting list of users who wish to use it. 
+ - We’ve completed a SAFE investment round and have the funds needed to successfully execute this
+ - We’ve successfully integrated with Commision Junction, Impact - the two leading affiliate networks. We’ve also integrated with CJ, Rakuten and ShareASale networks. Together, they are able to record the full data of completed purchases in hundreds of stores
+
+Promotion: 
+ 1. Social presence- collaborate with brands and wallets
+ 2. Retail Media marketing campaigns - a powerful tool through our good relations with the retailers where users are offered the opportunity to effortlessly earn DOT as cashback from their store purchases. Demographically relevant users (with no affiliation to any blockchain’s wallets) browse a participating store.
+ 3. Ongoing B2B marketing - in direct contact with all ecosystem players
+
+![Dor cashback social](https://github.com/user-attachments/assets/17790af7-4810-4c7d-9238-a138b4c1f2fb)
+
+Long term:
+We strongly believe this will be a strong company as we see from market and we plan to build this as a long lasting one. 
+
+## **Comparison: Bring VS Raise**
+Technical Overview:
+
+**Diverse & Scalable vs. Single Integration**  
+Bring: Open source - **designed to be used by any Polkadot builder**
+Raise: Native integration - limited to one - Polkadot app
+
+**Quick & Easy Integration**  
+    1. A ready made white label iFrame template to be integrated and adjusted to the wallet's brand, as quickly as 'Plug-and-Play'  
+    2. An API for an easy integration.
+
+**Diverse User Experience**  
+    Bring's integration can be implemented as DOT cashback or rewards in various ways:  
+    1. Powerful popup offerings while browsing (Chrome extension)  
+    2. Wallet's portal - users can browse through the offering via a dedicated section within the wallet (websites/native apps) - engage with the wallet  
+    3. Organic mobile experience
+
+**Architecture**  
+1. Versatile Infrastructure for DOT Rewards: a comprehensive infrastructure designed to support various DOT reward types, with cashback rewards as the first of many applications.  
+2. Our codebase is open source MIT license, enabling security audits, comprehensive RESTful API and community contributions.  
+3. Our system includes a built-in revenue-sharing mechanism, ensuring a seamless revenue cut for the Polkadot builder.
+
+**Performance Optimisation mechanism**  
+    AB Testing, Reporting, Analytics
+
+**Support Multiple Tokens**  
+Bring enables wallets to reward their users with a variety of Polkadot tokens, rather than a one limited offer, so the user can choose how they'd like to get their rewards