Skip to content
#

kmeans-segmentation

Star

Here is 1 public repository matching this topic...

Relostar-Devil / Bath-Body-Works-Marketing-Analytics-and-Segmentation

Star 0

Positioning and segmentation analysis of Bath & Body Works using perceptual mapping, consumer preference modeling, and market simulation techniques. Utilizes PCA-based perceptual maps, K-means clustering, and first-choice share of preference models via Enginius. Provides brand differentiation & market alignment.

segmentation position-tracking competitor-analysis principal-component-analysis-pca marketing-strategy brand-positioning-strategy perceptual-map-construction consumer-preference market-share-modeling kmeans-segmentation
  • Updated Mar 26, 2025

Improve this page

Add a description, image, and links to the kmeans-segmentation topic page so that developers can more easily learn about it.

Curate this topic

Add this topic to your repo

To associate your repository with the kmeans-segmentation topic, visit your repo's landing page and select "manage topics."

Learn more