diff --git a/app/inithttp.go b/app/inithttp.go
index 41e4fb8915..8f45326073 100644
--- a/app/inithttp.go
+++ b/app/inithttp.go
@@ -166,7 +166,7 @@ func (app *App) initHTTP(ctx context.Context) error {
 	})
 
 	mux.Handle("/api/graphql", app.graphql2.Handler())
-	mux.Handle("/api/graphql/explore", app.graphql2.PlayHandler())
+	mux.HandleFunc("/api/graphql/explore", app.graphql2.PlayHandler)
 
 	mux.HandleFunc("/api/v2/config", app.ConfigStore.ServeConfig)
 
diff --git a/config/config.go b/config/config.go
index 024721b5ff..997410719a 100644
--- a/config/config.go
+++ b/config/config.go
@@ -19,6 +19,7 @@ type Config struct {
 	fallbackURL string
 
 	General struct {
+		ApplicationName              string `public:"true" info:"The name used in messaging and page titles. Defaults to \"GoAlert\"."`
 		PublicURL                    string `public:"true" info:"Publicly routable URL for UI links and API calls."`
 		GoogleAnalyticsID            string `public:"true"`
 		NotificationDisclaimer       string `public:"true" info:"Disclaimer text for receiving pre-recorded notifications (appears on profile page)."`
@@ -307,6 +308,14 @@ func (cfg Config) ValidReferer(reqURL, ref string) bool {
 	return false
 }
 
+// ApplicationName will return the General.ApplicationName
+func (cfg Config) ApplicationName() string {
+	if cfg.General.ApplicationName == "" {
+		return "GoAlert"
+	}
+	return cfg.General.ApplicationName
+}
+
 // PublicURL will return the General.PublicURL or a fallback address (i.e. the app listening port).
 func (cfg Config) PublicURL() string {
 	if cfg.General.PublicURL == "" {
@@ -346,6 +355,10 @@ func (cfg Config) Validate() error {
 		)
 	}
 
+	if cfg.General.ApplicationName != "" {
+		err = validate.Many(err, validate.ASCII("General.ApplicationName", cfg.General.ApplicationName, 0, 32))
+	}
+
 	validateKey := func(fname, val string) error { return validate.ASCII(fname, val, 0, 128) }
 	validatePath := func(fname, val string) error {
 		if val == "" {
diff --git a/config/store.go b/config/store.go
index 772507870a..bd5a19db90 100644
--- a/config/store.go
+++ b/config/store.go
@@ -315,6 +315,7 @@ func (s *Store) updateConfigTx(ctx context.Context, tx *sql.Tx, fn func(Config)
 func (s *Store) Config() Config {
 	s.mx.RLock()
 	cfg := s.rawCfg
+
 	s.mx.RUnlock()
 	return cfg
 }
diff --git a/graphql2/graphqlapp/app.go b/graphql2/graphqlapp/app.go
index 850a580b04..d15916f32f 100644
--- a/graphql2/graphqlapp/app.go
+++ b/graphql2/graphqlapp/app.go
@@ -85,31 +85,30 @@ type App struct {
 	FormatDestFunc func(context.Context, notification.DestType, string) string
 }
 
-func mustAuth(h http.Handler) http.Handler {
-	return http.HandlerFunc(func(w http.ResponseWriter, req *http.Request) {
-		err := permission.LimitCheckAny(req.Context())
-		if errutil.HTTPError(req.Context(), w, err) {
-			return
-		}
+func (a *App) PlayHandler(w http.ResponseWriter, req *http.Request) {
+	var data struct {
+		ApplicationName string
+		Version         string
+		PackageName     string
+	}
 
-		h.ServeHTTP(w, req)
-	})
-}
+	ctx := req.Context()
 
-func (a *App) PlayHandler() http.Handler {
-	var data struct {
-		Version     string
-		PackageName string
+	err := permission.LimitCheckAny(ctx)
+	if errutil.HTTPError(ctx, w, err) {
+		return
 	}
+
+	cfg := config.FromContext(ctx)
+
+	data.ApplicationName = cfg.ApplicationName()
 	data.Version = playVersion
 	data.PackageName = playPackageName
-	return mustAuth(http.HandlerFunc(func(w http.ResponseWriter, req *http.Request) {
-		err := playTmpl.Execute(w, data)
-		if err != nil {
-			log.Log(req.Context(), err)
-			http.Error(w, http.StatusText(http.StatusInternalServerError), http.StatusInternalServerError)
-		}
-	}))
+
+	err = playTmpl.Execute(w, data)
+	if errutil.HTTPError(ctx, w, err) {
+		return
+	}
 }
 
 type fieldErr struct {
diff --git a/graphql2/graphqlapp/playground.html b/graphql2/graphqlapp/playground.html
index 1455918dbe..f5e50c42af 100644
--- a/graphql2/graphqlapp/playground.html
+++ b/graphql2/graphqlapp/playground.html
@@ -15,7 +15,7 @@
       href="//cdn.jsdelivr.net/npm/{{ .PackageName }}@{{ .Version }}/build/favicon.png"
     />
     <script src="//cdn.jsdelivr.net/npm/{{ .PackageName }}@{{ .Version }}/build/static/js/middleware.js"></script>
-    <title>GoAlert - GraphQL API</title>
+    <title>{{ .ApplicationName }} - GraphQL API</title>
     <style type="text/css">
       html {
         font-family: 'Open Sans', sans-serif;
diff --git a/graphql2/graphqlapp/slack.go b/graphql2/graphqlapp/slack.go
index 54a3afe939..8175b6a9bb 100644
--- a/graphql2/graphqlapp/slack.go
+++ b/graphql2/graphqlapp/slack.go
@@ -2,7 +2,7 @@ package graphqlapp
 
 import (
 	"bytes"
-	context "context"
+	"context"
 	_ "embed"
 	"html/template"
 	"sort"
@@ -103,11 +103,7 @@ func (q *Query) SlackChannels(ctx context.Context, input *graphql2.SlackChannelS
 //go:embed slack.manifest.yaml
 var manifestYAML string
 
-var tmpl = template.Must(template.New("slack.manifest.yaml").Funcs(template.FuncMap{
-	"appName": func() string {
-		return "GoAlert" // todo: use Application Name cfg value
-	},
-}).Parse(manifestYAML))
+var tmpl = template.Must(template.New("slack.manifest.yaml").Parse(manifestYAML))
 
 func (q *Query) GenerateSlackAppManifest(ctx context.Context) (string, error) {
 	err := permission.LimitCheckAny(ctx, permission.Admin)
diff --git a/graphql2/graphqlapp/slack.manifest.yaml b/graphql2/graphqlapp/slack.manifest.yaml
index d920de359c..c70b4b9d84 100644
--- a/graphql2/graphqlapp/slack.manifest.yaml
+++ b/graphql2/graphqlapp/slack.manifest.yaml
@@ -2,7 +2,7 @@ _metadata:
   major_version: 1
   minor_version: 1
 display_information:
-  name: '{{appName}}'
+  name: '{{.ApplicationName}}'
 settings:
   interactivity:
     is_enabled: true
@@ -10,7 +10,7 @@ settings:
     message_menu_options_url: '{{.CallbackURL "/api/v2/slack/menu-options"}}'
 features:
   bot_user:
-    display_name: '{{appName}}'
+    display_name: '{{.ApplicationName}}'
     always_online: true
 oauth_config:
   scopes:
diff --git a/graphql2/mapconfig.go b/graphql2/mapconfig.go
index 0450156949..8222f6d79e 100644
--- a/graphql2/mapconfig.go
+++ b/graphql2/mapconfig.go
@@ -24,6 +24,7 @@ func MapConfigHints(cfg config.Hints) []ConfigHint {
 // MapConfigValues will map a Config struct into a flat list of ConfigValue structs.
 func MapConfigValues(cfg config.Config) []ConfigValue {
 	return []ConfigValue{
+		{ID: "General.ApplicationName", Type: ConfigTypeString, Description: "The name used in messaging and page titles. Defaults to \"GoAlert\".", Value: cfg.General.ApplicationName},
 		{ID: "General.PublicURL", Type: ConfigTypeString, Description: "Publicly routable URL for UI links and API calls.", Value: cfg.General.PublicURL},
 		{ID: "General.GoogleAnalyticsID", Type: ConfigTypeString, Description: "", Value: cfg.General.GoogleAnalyticsID},
 		{ID: "General.NotificationDisclaimer", Type: ConfigTypeString, Description: "Disclaimer text for receiving pre-recorded notifications (appears on profile page).", Value: cfg.General.NotificationDisclaimer},
@@ -85,6 +86,7 @@ func MapConfigValues(cfg config.Config) []ConfigValue {
 // MapPublicConfigValues will map a Config struct into a flat list of ConfigValue structs.
 func MapPublicConfigValues(cfg config.Config) []ConfigValue {
 	return []ConfigValue{
+		{ID: "General.ApplicationName", Type: ConfigTypeString, Description: "The name used in messaging and page titles. Defaults to \"GoAlert\".", Value: cfg.General.ApplicationName},
 		{ID: "General.PublicURL", Type: ConfigTypeString, Description: "Publicly routable URL for UI links and API calls.", Value: cfg.General.PublicURL},
 		{ID: "General.GoogleAnalyticsID", Type: ConfigTypeString, Description: "", Value: cfg.General.GoogleAnalyticsID},
 		{ID: "General.NotificationDisclaimer", Type: ConfigTypeString, Description: "Disclaimer text for receiving pre-recorded notifications (appears on profile page).", Value: cfg.General.NotificationDisclaimer},
@@ -141,6 +143,8 @@ func ApplyConfigValues(cfg config.Config, vals []ConfigValueInput) (config.Confi
 	}
 	for _, v := range vals {
 		switch v.ID {
+		case "General.ApplicationName":
+			cfg.General.ApplicationName = v.Value
 		case "General.PublicURL":
 			cfg.General.PublicURL = v.Value
 		case "General.GoogleAnalyticsID":
diff --git a/web/handler.go b/web/handler.go
index 1056bdfebc..6cc4c068b8 100644
--- a/web/handler.go
+++ b/web/handler.go
@@ -6,6 +6,8 @@ import (
 	"embed"
 	"encoding/hex"
 	"fmt"
+	"github.com/target/goalert/config"
+	"github.com/target/goalert/util/errutil"
 	"io/fs"
 	"net/http"
 	"net/http/httputil"
@@ -67,19 +69,22 @@ func NewHandler(urlStr, prefix string) (http.Handler, error) {
 		extraScripts = []string{"vendor.js"}
 	}
 
-	var buf bytes.Buffer
-	err := indexTmpl.Execute(&buf, renderData{
-		Prefix:       prefix,
-		ExtraScripts: extraScripts,
-	})
-	if err != nil {
-		return nil, err
-	}
-	h := sha256.New()
-	h.Write(buf.Bytes())
-	indexETag := fmt.Sprintf(`"sha256-%s"`, hex.EncodeToString(h.Sum(nil)))
-
 	mux.HandleFunc("/", func(w http.ResponseWriter, req *http.Request) {
+		cfg := config.FromContext(req.Context())
+
+		var buf bytes.Buffer
+		err := indexTmpl.Execute(&buf, renderData{
+			ApplicationName: cfg.ApplicationName(),
+			Prefix:          prefix,
+			ExtraScripts:    extraScripts,
+		})
+		if errutil.HTTPError(req.Context(), w, err) {
+			return
+		}
+		h := sha256.New()
+		h.Write(buf.Bytes())
+		indexETag := fmt.Sprintf(`"sha256-%s"`, hex.EncodeToString(h.Sum(nil)))
+
 		w.Header().Set("Cache-Control", "private; max-age=60, stale-while-revalidate=600, stale-if-error=259200")
 		w.Header().Set("ETag", indexETag)
 		http.ServeContent(w, req, "/", time.Time{}, bytes.NewReader(buf.Bytes()))
diff --git a/web/index.go b/web/index.go
index 6af96ee09c..e4d74569e0 100644
--- a/web/index.go
+++ b/web/index.go
@@ -46,6 +46,9 @@ func AppVersion() string {
 }
 
 type renderData struct {
+	// Name set in config used for the application.
+	ApplicationName string
+
 	// Prefix is the URL prefix for the GoAlert application.
 	Prefix string
 
diff --git a/web/index.html b/web/index.html
index 4bc89edd95..48fd1a550e 100644
--- a/web/index.html
+++ b/web/index.html
@@ -8,7 +8,7 @@
     <meta http-equiv="x-goalert-git-commit" content="{{.GitCommit}}" />
     <meta http-equiv="x-goalert-git-tree-state" content="{{.GitTreeState}}" />
 
-    <title>GoAlert</title>
+    <title>{{.ApplicationName}}</title>
     <meta name="viewport" content="width=device-width, initial-scale=1" />
     <link rel="preconnect" href="https://gravatar.com" />
     <link
@@ -40,6 +40,7 @@
     <div id="graceful-unmount"></div>
     <script>
       pathPrefix = {{.PathPrefix}};
+      applicationName = {{.ApplicationName}};
     </script>
     {{- $prefix := .Prefix}} {{- range .ExtraScripts}}
     <script src="{{$prefix}}/static/{{.}}"></script>
diff --git a/web/src/app/env.ts b/web/src/app/env.ts
index 9e51ed764b..cd29686045 100644
--- a/web/src/app/env.ts
+++ b/web/src/app/env.ts
@@ -6,6 +6,7 @@ declare global {
   namespace NodeJS {
     interface Global {
       pathPrefix: string
+      applicationName: string
       GOALERT_VERSION: string
       Cypress?: any
     }
@@ -15,6 +16,7 @@ declare let __webpack_public_path__: string
 declare let __webpack_require__: any
 
 export const pathPrefix = global.pathPrefix
+export const applicationName = global.applicationName
 
 if (typeof __webpack_require__ !== 'undefined')
   // eslint-disable-next-line
diff --git a/web/src/app/main/components/ToolbarTitle.js b/web/src/app/main/components/ToolbarTitle.js
index 11215c0f94..7dd909315b 100644
--- a/web/src/app/main/components/ToolbarTitle.js
+++ b/web/src/app/main/components/ToolbarTitle.js
@@ -9,6 +9,8 @@ import { gql, useQuery } from '@apollo/client'
 import { startCase } from 'lodash'
 import AppLink from '../../util/AppLink'
 import useWidth from '../../util/useWidth'
+import { useConfigValue } from '../../util/RequireConfig'
+import { applicationName as appName } from '../../env'
 
 const useStyles = makeStyles(() => ({
   backPage: {
@@ -94,9 +96,10 @@ NameLoader.propTypes = {
 function ToolbarTitle() {
   const width = useWidth()
   const classes = useStyles()
+  const [applicationName] = useConfigValue('General.ApplicationName')
 
   const renderTitle = (title) => {
-    document.title = `GoAlert - ${title}`
+    document.title = `${applicationName || appName} - ${title}`
 
     return (
       <Typography
diff --git a/web/src/global.d.ts b/web/src/global.d.ts
index 1c7dd919af..07cdb094c7 100644
--- a/web/src/global.d.ts
+++ b/web/src/global.d.ts
@@ -3,6 +3,7 @@ declare namespace NodeJS {
   export interface Global {
     __webpack_public_path__: string
     pathPrefix: string
+    applicationName: string
     GOALERT_VERSION: string
   }
 
diff --git a/web/src/schema.d.ts b/web/src/schema.d.ts
index dd9be63e69..654123ddfa 100644
--- a/web/src/schema.d.ts
+++ b/web/src/schema.d.ts
@@ -919,6 +919,7 @@ export interface Notice {
 export type NoticeType = 'WARNING' | 'ERROR' | 'INFO'
 
 type ConfigID =
+  | 'General.ApplicationName'
   | 'General.PublicURL'
   | 'General.GoogleAnalyticsID'
   | 'General.NotificationDisclaimer'