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Got an understanding of KPIs for social-media like Instagram

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InstagramClone.png

Instagram-Clone

Created an Instagram Database in which 7 Tables were integrated through primary and foreign keys. After database creation several tricky challenges were performed to through SQL queries. 7 tables are

  • Comments
  • Follows
  • Likes
  • Photo tags
  • Photos
  • Tags
  • Users

ER Diagram of Instagram-Clone

ER Diagram.png

KPIs

  1. We want to reward our users who have been around the longest. Find the 5 oldest users.
  2. What day of the week do most users register on? We need to figure out when to schedule an ad campgain
  3. We want to target our inactive users with an email campaign. Find the users who have never posted a photo
  4. We're running a new contest to see who can get the most likes on a single photo. WHO WON??!!
  5. Our Investors want to know... How many times does the average user post? Total number of photos/total number of users
  6. User ranking by postings higher to lower
  7. Total Posts by users.
  8. Total numbers of users who have posted at least one time.
  9. A brand wants to know which hashtags to use in a post. What are the top 5 most commonly used hashtags?
  10. We have a small problem with bots on our site... Find users who have liked every single photo on the site
  11. We also have a problem with celebrities Find users who have never commented on a photo
  12. Find the count of users who have never commented on photo.
  13. Find users who have ever commented on a photo
  14. Find the count of users who have commented on a photo
  15. Are we overrun with bots and celebrity accounts? Find the percentage of our users who have either never commented on a photo or have commented on photos before

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