diff --git a/Makefile b/Makefile
index 98a30f4e6dd..6c1140855d5 100644
--- a/Makefile
+++ b/Makefile
@@ -2,7 +2,7 @@ all: build
 
 SHELL :=/bin/bash -euEo pipefail
 
-IMAGE_TAG ?= latest
+IMAGE_TAG ?= 1.3
 IMAGE_REF ?= docker.io/scylladb/scylla-operator:$(IMAGE_TAG)
 
 CODEGEN_PKG ?=./vendor/k8s.io/code-generator
diff --git a/deploy/manager/dev/50_controller_deployment.yaml b/deploy/manager/dev/50_controller_deployment.yaml
index 04a7443d75a..51bfbf69309 100644
--- a/deploy/manager/dev/50_controller_deployment.yaml
+++ b/deploy/manager/dev/50_controller_deployment.yaml
@@ -23,7 +23,7 @@ spec:
       serviceAccountName: scylla-manager-controller
       containers:
       - name: scylla-manager-controller
-        image: docker.io/scylladb/scylla-operator:latest
+        image: docker.io/scylladb/scylla-operator:1.3
         imagePullPolicy: IfNotPresent
         env:
         - name: POD_NAME
diff --git a/deploy/manager/prod/50_controller_deployment.yaml b/deploy/manager/prod/50_controller_deployment.yaml
index 04a7443d75a..51bfbf69309 100644
--- a/deploy/manager/prod/50_controller_deployment.yaml
+++ b/deploy/manager/prod/50_controller_deployment.yaml
@@ -23,7 +23,7 @@ spec:
       serviceAccountName: scylla-manager-controller
       containers:
       - name: scylla-manager-controller
-        image: docker.io/scylladb/scylla-operator:latest
+        image: docker.io/scylladb/scylla-operator:1.3
         imagePullPolicy: IfNotPresent
         env:
         - name: POD_NAME
diff --git a/deploy/operator/50_deployment.yaml b/deploy/operator/50_deployment.yaml
index 6625c6134b2..5432b99f6f9 100644
--- a/deploy/operator/50_deployment.yaml
+++ b/deploy/operator/50_deployment.yaml
@@ -23,7 +23,7 @@ spec:
       serviceAccountName: scylla-operator
       containers:
       - name: scylla-operator
-        image: docker.io/scylladb/scylla-operator:latest
+        image: docker.io/scylladb/scylla-operator:1.3
         imagePullPolicy: IfNotPresent
         env:
         - name: POD_NAME
diff --git a/examples/common/manager.yaml b/examples/common/manager.yaml
index 4c68fd6e093..c70c35efa26 100644
--- a/examples/common/manager.yaml
+++ b/examples/common/manager.yaml
@@ -231,7 +231,7 @@ spec:
       serviceAccountName: scylla-manager-controller
       containers:
       - name: scylla-manager-controller
-        image: docker.io/scylladb/scylla-operator:latest
+        image: docker.io/scylladb/scylla-operator:1.3
         imagePullPolicy: IfNotPresent
         env:
         - name: POD_NAME
diff --git a/examples/common/operator.yaml b/examples/common/operator.yaml
index 9c5013ea40a..80213d7a9e7 100644
--- a/examples/common/operator.yaml
+++ b/examples/common/operator.yaml
@@ -2197,7 +2197,7 @@ spec:
       serviceAccountName: scylla-operator
       containers:
       - name: scylla-operator
-        image: docker.io/scylladb/scylla-operator:latest
+        image: docker.io/scylladb/scylla-operator:1.3
         imagePullPolicy: IfNotPresent
         env:
         - name: POD_NAME
diff --git a/helm/scylla-manager/Chart.yaml b/helm/scylla-manager/Chart.yaml
index 293f23b819a..9ef21c1f5a8 100644
--- a/helm/scylla-manager/Chart.yaml
+++ b/helm/scylla-manager/Chart.yaml
@@ -2,7 +2,7 @@ apiVersion: v2
 name: scylla-manager
 description: Scylla Manager automates database operations.
 version: 0.0.0 # overwritten during publishing
-appVersion: latest # overwritten during publishing
+appVersion: "1.3" # overwritten during publishing
 dependencies:
   - name: scylla
     version: 1.0.0
diff --git a/helm/scylla-operator/Chart.yaml b/helm/scylla-operator/Chart.yaml
index 4e05e7e70e8..9e5128e526f 100644
--- a/helm/scylla-operator/Chart.yaml
+++ b/helm/scylla-operator/Chart.yaml
@@ -2,7 +2,7 @@ apiVersion: v2
 name: scylla-operator
 description: Scylla Operator is a Kubernetes Operator for managing and automating tasks related to managing a Scylla clusters.
 version: 0.0.0 # overwritten during publishing
-appVersion: latest # overwritten during publishing
+appVersion: "1.3" # overwritten during publishing
 keywords:
   - scylla
   - scylladb