diff --git a/pytest_bdd/parser.py b/pytest_bdd/parser.py
index 8cbfbb14..81ddec38 100644
--- a/pytest_bdd/parser.py
+++ b/pytest_bdd/parser.py
@@ -357,8 +357,16 @@ def params(self):
         return tuple(frozenset(STEP_PARAM_RE.findall(self.name)))
 
     def render(self, context: typing.Mapping[str, typing.Any]):
+        example_params = set()
+        if self.scenario:
+            example_params |= set(self.scenario.feature.examples.example_params)
+            if hasattr(self.scenario, "examples"):
+                example_params |= set(self.scenario.examples.example_params)
+
         def replacer(m: typing.Match):
             varname = m.group(1)
+            if varname not in example_params:
+                return m.group(0)
             return str(context[varname])
 
         return STEP_PARAM_RE.sub(replacer, self.name)
diff --git a/tests/feature/test_steps.py b/tests/feature/test_steps.py
index 63ed1498..4c9a7fd8 100644
--- a/tests/feature/test_steps.py
+++ b/tests/feature/test_steps.py
@@ -11,12 +11,12 @@ def test_steps(testdir):
                 are not mandatory in some cases.
 
                 Scenario: Executed step by step
-                    Given I have a foo fixture with value "foo"
+                    Given I have a foo fixture with value "<h1>foo</h1>"
                     And there is a list
                     When I append 1 to the list
                     And I append 2 to the list
                     And I append 3 to the list
-                    Then foo should have value "foo"
+                    Then foo should have value "<h1>foo</h1>"
                     But the list should be [1, 2, 3]
             """
         ),
@@ -25,15 +25,15 @@ def test_steps(testdir):
     testdir.makepyfile(
         textwrap.dedent(
             """\
-        from pytest_bdd import given, when, then, scenario
+        from pytest_bdd import given, when, then, scenario, parsers
 
         @scenario("steps.feature", "Executed step by step")
         def test_steps():
             pass
 
-        @given('I have a foo fixture with value "foo"', target_fixture="foo")
-        def foo():
-            return "foo"
+        @given(parsers.parse('I have a foo fixture with value "{value}"'), target_fixture="foo")
+        def foo(value):
+            return value
 
 
         @given("there is a list", target_fixture="results")
@@ -56,9 +56,9 @@ def append_3(results):
             results.append(3)
 
 
-        @then('foo should have value "foo"')
-        def foo_is_foo(foo):
-            assert foo == "foo"
+        @then(parsers.parse('foo should have value "{value}"'))
+        def foo_is_foo(foo, value):
+            assert foo == value
 
 
         @then("the list should be [1, 2, 3]")