Adding link to chat

README.md

@@ -4,18 +4,19 @@
 [![Coverage Status][cover]][cover_repo]
 [![PyPI version][pypi]][pypi_repo]
 [![Code Health][landscape]][landscape_repo]
-[![Gitter](https://badges.gitter.im/Join Chat.svg)](https://gitter.im/abstractfactory/pyblish?utm_source=badge&utm_medium=badge&utm_campaign=pr-badge&utm_content=badge)
+[![Gitter](https://badges.gitter.im/Join Chat.svg)][chat]
 
 An automation micro-framework for content.
 
 - [User Guide][guide]
 - [API Documentation][api]
 - [Help][usergroup]
 - [Wiki][wiki]
+- [Chat][]
 
 For more information, see our [Getting Started Guide][guide]
 
-
+[chat]: https://gitter.im/abstractfactory/pyblish?utm_source=badge&utm_medium=badge&utm_campaign=pr-badge&utm_content=badge
 [logo]: https://github.com/abstractfactory/pyblish/wiki/images/logo_macaw_small.png
 [guide]: http://pyblish.com
 [api]: http://docs.pyblish.com