diff --git a/setup.py b/setup.py
index 96563c1a59..c65bbc6274 100644
--- a/setup.py
+++ b/setup.py
@@ -144,6 +144,10 @@ def remove_output(*sources: str) -> Generator[None, None, None]:
             stderr=sys.stderr,
         )
 
+    # pkgconf-pypi needs pybind11/share/pkgconfig to be importable
+    Path("pybind11/share/__init__.py").touch()
+    Path("pybind11/share/pkgconfig/__init__.py").touch()
+
     txt = get_and_replace(setup_py, version=version, extra_cmd=extra_cmd)
     code = compile(txt, setup_py, "exec")
     exec(code, {"SDist": SDist})
diff --git a/tools/setup_main.py.in b/tools/setup_main.py.in
index eb7b84ed6a..e04dc82049 100644
--- a/tools/setup_main.py.in
+++ b/tools/setup_main.py.in
@@ -18,6 +18,7 @@ setup(
         "pybind11.include.pybind11.detail",
         "pybind11.include.pybind11.eigen",
         "pybind11.include.pybind11.stl",
+        "pybind11.share",
         "pybind11.share.cmake.pybind11",
         "pybind11.share.pkgconfig",
     ],
@@ -40,7 +41,10 @@ setup(
         ],
         "pipx.run": [
              "pybind11 = pybind11.__main__:main",
-        ]
+        ],
+        "pkg_config": [
+             "pybind11 = pybind11.share.pkgconfig",
+        ],
     },
     cmdclass=cmdclass
 )