diff --git a/Makefile b/Makefile
index 76f7d37a..29cc2164 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@
 IMAGE_REGISTRY:=docker.io
 IMAGE_TAG:=latest
 
-IMAGE:=frouioui/vitess-operator
+IMAGE:=planetscale/vitess-operator
 
 IMAGE_NAME:=$(IMAGE_REGISTRY)/$(IMAGE)