diff --git a/Makefile b/Makefile
index 3673a4100..9be01f0da 100644
--- a/Makefile
+++ b/Makefile
@@ -3,6 +3,11 @@ COMMIT = $(shell git rev-parse --short=7 HEAD)$(shell [[ $$(git status --porcela
 ARO_HCP_BASE_IMAGE ?= ${ARO_HCP_IMAGE_ACR}.azurecr.io
 ARO_HCP_FRONTEND_IMAGE ?= $(ARO_HCP_BASE_IMAGE)/arohcpfrontend:$(COMMIT)
 
+# for deploying frontend into private aks cluster via invoke command
+# these values must be set
+RESOURCE_GROUP ?=
+CLUSTER_NAME ?=
+
 all: test lint
 
 # There is currently no convenient way to run tests against a whole Go workspace
@@ -20,9 +25,19 @@ frontend-build-container:
 	docker build --platform="linux/amd64" -f "frontend/Dockerfile" -t ${ARO_HCP_FRONTEND_IMAGE} .
 
 frontend-deploy:
-	oc process -f ./deploy/aro-hcp-frontend.yml -p ARO_HCP_FRONTEND_IMAGE=${ARO_HCP_FRONTEND_IMAGE} | oc apply -f -
+	oc process -f ./deploy/aro-hcp-frontend.yml -p ARO_HCP_FRONTEND_IMAGE=${ARO_HCP_FRONTEND_IMAGE} --local | oc apply -f -
 
 frontend-undeploy:
-	oc process -f ./deploy/aro-hcp-frontend.yml -p ARO_HCP_FRONTEND_IMAGE=${ARO_HCP_FRONTEND_IMAGE} | oc delete -f -
+	oc process -f ./deploy/aro-hcp-frontend.yml -p ARO_HCP_FRONTEND_IMAGE=${ARO_HCP_FRONTEND_IMAGE} --local | oc delete -f -
+
+frontend-deploy-private:
+	@test "${RESOURCE_GROUP}" != "" && test "${CLUSTER_NAME}" != "" || (echo "RESOURCE_GROUP and CLUSTER_NAME must be defined" && exit 1)
+	oc process -f ./deploy/aro-hcp-frontend.yml -p ARO_HCP_FRONTEND_IMAGE=${ARO_HCP_FRONTEND_IMAGE} --local > /tmp/deploy.yml
+	az aks command invoke --resource-group ${RESOURCE_GROUP} --name ${CLUSTER_NAME} --command "kubectl create -f deploy.yml" --file /tmp/deploy.yml
+
+frontend-undeploy-private:
+	@test "${RESOURCE_GROUP}" != "" && test "${CLUSTER_NAME}" != "" || (echo "RESOURCE_GROUP and CLUSTER_NAME must be defined" && exit 1)
+	oc process -f ./deploy/aro-hcp-frontend.yml -p ARO_HCP_FRONTEND_IMAGE=${ARO_HCP_FRONTEND_IMAGE} --local > /tmp/deploy.yml
+	az aks command invoke --resource-group ${RESOURCE_GROUP} --name ${CLUSTER_NAME} --command "kubectl delete -f deploy.yml" --file /tmp/deploy.yml	
 
 .PHONY: frontend-build frontend-build-container frontend-deploy frontend-undeploy test lint clean
diff --git a/deploy/aro-hcp-frontend.yml b/deploy/aro-hcp-frontend.yml
index 060bea390..ff694df54 100644
--- a/deploy/aro-hcp-frontend.yml
+++ b/deploy/aro-hcp-frontend.yml
@@ -14,6 +14,10 @@ parameters:
   required: true
 
 objects:
+- apiVersion: v1
+  kind: Namespace
+  metadata:
+    name: ${NAMESPACE}
 - apiVersion: apps/v1
   kind: Deployment
   metadata:
diff --git a/frontend/Dockerfile b/frontend/Dockerfile
index 5cbafa346..32e2d87c9 100644
--- a/frontend/Dockerfile
+++ b/frontend/Dockerfile
@@ -14,6 +14,10 @@ RUN cd frontend && make frontend
 
 FROM registry.access.redhat.com/ubi8/ubi-minimal:8.9-1161
 
+ENV USER_UID=1001 \
+    USER_NAME=frontend
+
 COPY --from=builder /app/frontend/aro-hcp-frontend /usr/local/bin/
 ENTRYPOINT ["aro-hcp-frontend"]
+USER ${USER_UID}
 EXPOSE 8443/tcp