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Copy file name to clipboardExpand all lines: README.md
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@@ -30,7 +30,7 @@ Taking a Bayesian approach to MMM allows an advertiser to integrate prior inform
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- Report on both parameter and model uncertainty and propagate it to your budget optimisation.
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- Construct hierarchical models, with generally tighter credible intervals, using breakout dimensions such as geography.
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The LightweightMMM package (built using [Numpyro](https://github.com/pyro-ppl/numpyro) and [JAX](https://github.com/google/jax)) helps advertisers easily build Bayesian MMM models by providing the functionality to appropriately scale data, evaluate models, optimise budget allocations and plot common graphs used in the field.
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The LightweightMMM package (built using [NumPyro](https://github.com/pyro-ppl/numpyro) and [JAX](https://github.com/google/jax)) helps advertisers easily build Bayesian MMM models by providing the functionality to appropriately scale data, evaluate models, optimise budget allocations and plot common graphs used in the field.
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