From 34a552ef777e03e0d037273cad16a2210e899c2d Mon Sep 17 00:00:00 2001 From: Rosalie Wagner Date: Tue, 21 Nov 2023 14:29:53 +0100 Subject: [PATCH 1/4] Hedvig Letters (Sans+Serif): description updated --- ofl/hedvigletterssans/DESCRIPTION.en_us.html | 18 +++++++++++------- ofl/hedviglettersserif/DESCRIPTION.en_us.html | 18 +++++++++++------- 2 files changed, 22 insertions(+), 14 deletions(-) diff --git a/ofl/hedvigletterssans/DESCRIPTION.en_us.html b/ofl/hedvigletterssans/DESCRIPTION.en_us.html index 5d5599427c..5b3089334e 100644 --- a/ofl/hedvigletterssans/DESCRIPTION.en_us.html +++ b/ofl/hedvigletterssans/DESCRIPTION.en_us.html @@ -1,11 +1,15 @@ -

Hedvig is a Scandinavian insurance company providing a predictable insurance experience for the next generation. Kanon Foundry was tasked to create a family of typefaces in collaboration with their in-house design department as a way to improve the visual experience of the brand. The idea was for the typeface to reflect Hedvig’s brand philosophy; to embrace the mistakes we make as humans.

+

Hedvig is a digital insurance company that is challenging the traditional insurance industry by providing a predictable insurance experience.

-

The result was the typeface-family Hedvig Letters. It consists of two families; a serif variable font with an optical size axis, and one weight Sans Serif.

+

The Hedvig typface family was created by Kanon Foundry in collaboration with Hedvig’s in-house design department. The typface reflects Hedvig’s brand philosophy “Stuff happens” – embracing all the things that happen in life, without worry or fear.

-

Hedvig Letters Serif was designed to balance the punchy and honest copy they use, with the responsibility and comfort they provide when they handle whatever trouble you get yourself or your stuff into.

+

+ The typeface family Hedvig Letters consists of two fonts:
+

+

-

Hedvig Letters Sans takes the role of the work-horse typeface in Hedvig’s visual toolbox.

+

The concept for the typeface was developed by approaching a “non-type-designer” point of view. Optical corrections are usually applied to a typeface to fool the eye that certain shapes are balanced or aligned, when in reality they are not. For this typeface, the imperfections were embraced instead of corrected. The result is a typeface where some letters have a slightly odd, yet characteristic look that effectively communicates Hedvig’s brand and design philosophy.

-

The concept was to imagine the letters from a “non-type-designer” point of view. The optical corrections usually applied to a typeface are a method of fooling the eye into perceiving certain shapes as balanced or aligned, when in reality it’s not. In other words, we trick the eye into thinking something is perfect when it’s not. So to embrace the mistakes —or in this case the imperfections— it was decided to not apply this kind of corrections, where the letterforms allowed it. This resulted in a typeface where some letters have a slightly odd, yet characteristic look that effectively communicates Hedvig’s design philosophy.

- -

To contribute, please see github.com/KanonFoundry/HedvigLetters.

\ No newline at end of file +

To contribute, please see github.com/KanonFoundry/HedvigLetters.

diff --git a/ofl/hedviglettersserif/DESCRIPTION.en_us.html b/ofl/hedviglettersserif/DESCRIPTION.en_us.html index f5fab6e42a..68c523a087 100644 --- a/ofl/hedviglettersserif/DESCRIPTION.en_us.html +++ b/ofl/hedviglettersserif/DESCRIPTION.en_us.html @@ -1,11 +1,15 @@ -

Hedvig is a Scandinavian insurance company providing a predictable insurance experience for the next generation. Kanon Foundry was tasked to create a family of typefaces in collaboration with their in-house design department as a way to improve the visual experience of the brand. The idea was for the typeface to reflect Hedvig’s brand philosophy; to embrace the mistakes we make as humans.

+

Hedvig is a digital insurance company that is challenging the traditional insurance industry by providing a predictable insurance experience.

-

The result was the typeface-family Hedvig Letters. It consists of two families; a serif variable font with an optical size axis, and one weight Sans Serif.

+

The Hedvig typface family was created by Kanon Foundry in collaboration with Hedvig’s in-house design department. The typface reflects Hedvig’s brand philosophy “Stuff happens” – embracing all the things that happen in life, without worry or fear.

-

Hedvig Letters Serif was designed to balance the punchy and honest copy they use, with the responsibility and comfort they provide when they handle whatever trouble you get yourself or your stuff into.

+

+ The typeface family Hedvig Letters consists of two fonts:
+

+

-

Hedvig Letters Sans takes the role of the work-horse typeface in Hedvig’s visual toolbox.

+

The concept for the typeface was developed by approaching a “non-type-designer” point of view. Optical corrections are usually applied to a typeface to fool the eye that certain shapes are balanced or aligned, when in reality they are not. For this typeface, the imperfections were embraced instead of corrected. The result is a typeface where some letters have a slightly odd, yet characteristic look that effectively communicates Hedvig’s brand and design philosophy.

-

The concept was to imagine the letters from a “non-type-designer” point of view. The optical corrections usually applied to a typeface are a method of fooling the eye into perceiving certain shapes as balanced or aligned, when in reality it’s not. In other words, we trick the eye into thinking something is perfect when it’s not. So to embrace the mistakes —or in this case the imperfections— it was decided to not apply this kind of corrections, where the letterforms allowed it. This resulted in a typeface where some letters have a slightly odd, yet characteristic look that effectively communicates Hedvig’s design philosophy.

- -

To contribute, please see github.com/KanonFoundry/HedvigLetters.

\ No newline at end of file +

To contribute, please see github.com/KanonFoundry/HedvigLetters.

From 620c142c69ace5ad41cecc3e648b669a06638aab Mon Sep 17 00:00:00 2001 From: Rosalie Wagner Date: Tue, 21 Nov 2023 14:38:09 +0100 Subject: [PATCH 2/4] Hedvig Letters: added designer --- ofl/hedvigletterssans/METADATA.pb | 2 +- ofl/hedviglettersserif/METADATA.pb | 2 +- 2 files changed, 2 insertions(+), 2 deletions(-) diff --git a/ofl/hedvigletterssans/METADATA.pb b/ofl/hedvigletterssans/METADATA.pb index 13acd2f4b0..acf395d30f 100644 --- a/ofl/hedvigletterssans/METADATA.pb +++ b/ofl/hedvigletterssans/METADATA.pb @@ -1,5 +1,5 @@ name: "Hedvig Letters Sans" -designer: "Kanon Foundry, Alexander Örn, Tor Weibull" +designer: "Kanon Foundry, Alexander Örn, Tor Weibull, Hedvig" license: "OFL" category: "SANS_SERIF" date_added: "2023-10-24" diff --git a/ofl/hedviglettersserif/METADATA.pb b/ofl/hedviglettersserif/METADATA.pb index edffbbb44b..31f794c4a1 100644 --- a/ofl/hedviglettersserif/METADATA.pb +++ b/ofl/hedviglettersserif/METADATA.pb @@ -1,5 +1,5 @@ name: "Hedvig Letters Serif" -designer: "Kanon Foundry, Alexander Örn, Tor Weibull" +designer: "Kanon Foundry, Alexander Örn, Tor Weibull, Hedvig" license: "OFL" category: "SERIF" date_added: "2023-10-24" From 2d9661ec5aedbea7b6457f9876ad12c88e9ef38b Mon Sep 17 00:00:00 2001 From: Emma Marichal <64773544+emmamarichal@users.noreply.github.com> Date: Wed, 22 Nov 2023 13:57:22 +0100 Subject: [PATCH 3/4] Update DESCRIPTION.en_us.html - typo correction --- ofl/hedvigletterssans/DESCRIPTION.en_us.html | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/ofl/hedvigletterssans/DESCRIPTION.en_us.html b/ofl/hedvigletterssans/DESCRIPTION.en_us.html index 5b3089334e..d770638a67 100644 --- a/ofl/hedvigletterssans/DESCRIPTION.en_us.html +++ b/ofl/hedvigletterssans/DESCRIPTION.en_us.html @@ -1,6 +1,6 @@

Hedvig is a digital insurance company that is challenging the traditional insurance industry by providing a predictable insurance experience.

-

The Hedvig typface family was created by Kanon Foundry in collaboration with Hedvig’s in-house design department. The typface reflects Hedvig’s brand philosophy “Stuff happens” – embracing all the things that happen in life, without worry or fear.

+

The Hedvig typeface family was created by Kanon Foundry in collaboration with Hedvig’s in-house design department. The typface reflects Hedvig’s brand philosophy “Stuff happens” – embracing all the things that happen in life, without worry or fear.

The typeface family Hedvig Letters consists of two fonts:
From 123eae13eda368663e8eea59caade2da2a5db328 Mon Sep 17 00:00:00 2001 From: Emma Marichal <64773544+emmamarichal@users.noreply.github.com> Date: Wed, 22 Nov 2023 13:57:55 +0100 Subject: [PATCH 4/4] Update DESCRIPTION.en_us.html - typo correction --- ofl/hedviglettersserif/DESCRIPTION.en_us.html | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/ofl/hedviglettersserif/DESCRIPTION.en_us.html b/ofl/hedviglettersserif/DESCRIPTION.en_us.html index 68c523a087..4bb99f9e00 100644 --- a/ofl/hedviglettersserif/DESCRIPTION.en_us.html +++ b/ofl/hedviglettersserif/DESCRIPTION.en_us.html @@ -1,6 +1,6 @@

Hedvig is a digital insurance company that is challenging the traditional insurance industry by providing a predictable insurance experience.

-

The Hedvig typface family was created by Kanon Foundry in collaboration with Hedvig’s in-house design department. The typface reflects Hedvig’s brand philosophy “Stuff happens” – embracing all the things that happen in life, without worry or fear.

+

The Hedvig typeface family was created by Kanon Foundry in collaboration with Hedvig’s in-house design department. The typface reflects Hedvig’s brand philosophy “Stuff happens” – embracing all the things that happen in life, without worry or fear.

The typeface family Hedvig Letters consists of two fonts: