Merge pull request #6994 from google/hedvig-descriptions

Hedvig Letters (Sans+Serif): description+designer updated

ofl/hedvigletterssans/DESCRIPTION.en_us.html

@@ -1,11 +1,15 @@
-<p>Hedvig is a Scandinavian insurance company providing a predictable insurance experience for the next generation. Kanon Foundry was tasked to create a family of typefaces in collaboration with their in-house design department as a way to improve the visual experience of the brand. The idea was for the typeface to reflect Hedvig’s brand philosophy; to embrace the mistakes we make as humans.</p>
+<p>Hedvig is a digital insurance company that is challenging the traditional insurance industry by providing a predictable insurance experience.</p>
 
-<p>The result was the typeface-family Hedvig Letters. It consists of two families; a serif variable font with an optical size axis, and one weight Sans Serif.</p>
+<p>The Hedvig typeface family was created by Kanon Foundry in collaboration with Hedvig’s in-house design department. The typface reflects Hedvig’s brand philosophy “Stuff happens” – embracing all the things that happen in life, without worry or fear.</p>
 
-<p><a href="https://fonts.google.com/specimen/Hedvig+Letters+Serif">Hedvig Letters Serif</a> was designed to balance the punchy and honest copy they use, with the responsibility and comfort they provide when they handle whatever trouble you get yourself or your stuff into.</p>
+<p>
+    The typeface family Hedvig Letters consists of two fonts:<br>
+        <ul>
+            <li><a href="https://fonts.google.com/specimen/Hedvig+Letters+Serif">Hedvig Letters Serif</a> is designed to balance punchy and honest copy with responsibility and comfort.</li>
+            <li>Hedvig Letters Sans takes the role of the work-horse typeface in Hedvig’s visual toolbox.</li>
+        </ul>
+</p>
 
-<p>Hedvig Letters Sans takes the role of the work-horse typeface in Hedvig’s visual toolbox.</p>
+<p>The concept for the typeface was developed by approaching a “non-type-designer” point of view. Optical corrections are usually applied to a typeface to fool the eye that certain shapes are balanced or aligned, when in reality they are not. For this typeface, the imperfections were embraced instead of corrected. The result is a typeface where some letters have a slightly odd, yet characteristic look that effectively communicates Hedvig’s brand and design philosophy.</p>
 
-<p>The concept was to imagine the letters from a “non-type-designer” point of view. The optical corrections usually applied to a typeface are a method of fooling the eye into perceiving certain shapes as balanced or aligned, when in reality it’s not. In other words, we trick the eye into thinking something is perfect when it’s not. So to embrace the mistakes —or in this case the imperfections— it was decided to not apply this kind of corrections, where the letterforms allowed it. This resulted in a typeface where some letters have a slightly odd, yet characteristic look that effectively communicates Hedvig’s design philosophy.</p>
-
-<p>To contribute, please see <a href="https://github.com/KanonFoundry/HedvigLetters">github.com/KanonFoundry/HedvigLetters</a>.</p>
+<p>To contribute, please see <a href="https://github.com/KanonFoundry/HedvigLetters">github.com/KanonFoundry/HedvigLetters</a>.</p>

ofl/hedvigletterssans/METADATA.pb

@@ -1,5 +1,5 @@
 name: "Hedvig Letters Sans"
-designer: "Kanon Foundry, Alexander Örn, Tor Weibull"
+designer: "Kanon Foundry, Alexander Örn, Tor Weibull, Hedvig"
 license: "OFL"
 category: "SANS_SERIF"
 date_added: "2023-10-24"

ofl/hedviglettersserif/DESCRIPTION.en_us.html

@@ -1,11 +1,15 @@
-<p>Hedvig is a Scandinavian insurance company providing a predictable insurance experience for the next generation. Kanon Foundry was tasked to create a family of typefaces in collaboration with their in-house design department as a way to improve the visual experience of the brand. The idea was for the typeface to reflect Hedvig’s brand philosophy; to embrace the mistakes we make as humans.</p>
+<p>Hedvig is a digital insurance company that is challenging the traditional insurance industry by providing a predictable insurance experience.</p>
 
-<p>The result was the typeface-family Hedvig Letters. It consists of two families; a serif variable font with an optical size axis, and one weight Sans Serif.</p>
+<p>The Hedvig typeface family was created by Kanon Foundry in collaboration with Hedvig’s in-house design department. The typface reflects Hedvig’s brand philosophy “Stuff happens” – embracing all the things that happen in life, without worry or fear.</p>
 
-<p>Hedvig Letters Serif was designed to balance the punchy and honest copy they use, with the responsibility and comfort they provide when they handle whatever trouble you get yourself or your stuff into.</p>
+<p>
+    The typeface family Hedvig Letters consists of two fonts:<br>
+        <ul>
+            <li>Hedvig Letters Serif is designed to balance punchy and honest copy with responsibility and comfort.</li>
+            <li><a href="https://fonts.google.com/specimen/Hedvig+Letters+Sans"></a>Hedvig Letters Sans</a> takes the role of the work-horse typeface in Hedvig’s visual toolbox.</li>
+        </ul>
+</p>
 
-<p><a href="https://fonts.google.com/specimen/Hedvig+Letters+Sans"></a>Hedvig Letters Sans</a> takes the role of the work-horse typeface in Hedvig’s visual toolbox.</p>
+<p>The concept for the typeface was developed by approaching a “non-type-designer” point of view. Optical corrections are usually applied to a typeface to fool the eye that certain shapes are balanced or aligned, when in reality they are not. For this typeface, the imperfections were embraced instead of corrected. The result is a typeface where some letters have a slightly odd, yet characteristic look that effectively communicates Hedvig’s brand and design philosophy.</p>
 
-<p>The concept was to imagine the letters from a “non-type-designer” point of view. The optical corrections usually applied to a typeface are a method of fooling the eye into perceiving certain shapes as balanced or aligned, when in reality it’s not. In other words, we trick the eye into thinking something is perfect when it’s not. So to embrace the mistakes —or in this case the imperfections— it was decided to not apply this kind of corrections, where the letterforms allowed it. This resulted in a typeface where some letters have a slightly odd, yet characteristic look that effectively communicates Hedvig’s design philosophy.</p>
-
-<p>To contribute, please see <a href="https://github.com/KanonFoundry/HedvigLetters">github.com/KanonFoundry/HedvigLetters</a>.</p>
+<p>To contribute, please see <a href="https://github.com/KanonFoundry/HedvigLetters">github.com/KanonFoundry/HedvigLetters</a>.</p>

ofl/hedviglettersserif/METADATA.pb

@@ -1,5 +1,5 @@
 name: "Hedvig Letters Serif"
-designer: "Kanon Foundry, Alexander Örn, Tor Weibull"
+designer: "Kanon Foundry, Alexander Örn, Tor Weibull, Hedvig"
 license: "OFL"
 category: "SERIF"
 date_added: "2023-10-24"