Felipe Tavares Chaves

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Senior Marketing Executive | Data Analytics | AI & Machine Learning

👋 About Me

I'm a dedicated self-starter and team player with a passion for technology, bringing innovative solutions from concept to reality. With over 13 years of experience as a marketing executive, I've led high-impact campaigns and crafted go-to-market strategies that set new industry standards. My expertise lies in leveraging digital tools and data analytics to drive strategic decisions.

I excel at managing cross-functional teams—including Brand, Creative, Product, Decision Science, Engineering, and Research—to execute complex initiatives that boost brand visibility and maximize ROI. Skilled in using audience insights to refine message positioning, I ensure targeted communications that align with customer needs and market trends. As a leader committed to excellence, I oversee every project phase with precision, from initial analysis to collaborative execution, delivering impactful results.

🎯 Career Highlights

• Led strategic marketing initiatives for global brands including Nike and Facebook
• Developed and executed data-driven marketing strategies resulting in significant ROI improvements
• Successfully managed cross-functional teams across multiple continents
• Pioneered the implementation of AI and ML solutions in marketing analytics
• Expertise in both B2B and B2C marketing strategies

🛠️ Skills & Expertise

Technical Skills	Professional Skills
• Data Analytics & Business Intelligence	• Strategic Planning & Execution
• Python Programming	• Cross-functional Team Leadership
• Machine Learning & AI	• Go-to-Market Strategy
• Statistical Analysis	• Brand Development
• Digital Marketing Tools	• Product Marketing
• Marketing Analytics	• Market Research & Analysis

📚 Certifications & Education

Google Advanced Data Analytics Specialization • Multi AI Agent Systems • AI For Everyone • Google Data Analytics • Python Programming

💼 Professional Experience

• Intuit - Senior Marketing Executive
  • Leading strategic marketing initiatives
  • Implementing data-driven decision making
  • Managing global marketing campaigns

📂 Portfolio Contents

This repository showcases selected work and achievements:

📁 Professional References
   └── Industry leader recommendations from Facebook and Nike
   
📁 Strategic Projects
   └── Volkswagen strategy analysis and Airbnb case study
   
📁 Academic Work
   └── PDM program assignments and achievements

🌟 Featured Projects

1. Volkswagen Strategy Analysis

   • Comprehensive market analysis
   • Strategic recommendations
   • Implementation roadmap

2. Airbnb Market Study

   • Data-driven insights
   • Market opportunity assessment
   • Growth strategy recommendations

📫 Get In Touch

📁 Repository Structure

Click to expand file structure

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├── Professional References/
│   ├── facebook-reference-letter.pdf
│   └── nike reference letter - Felipe.pdf
├── Strategic Projects/
│   ├── Volkswagen - Strategy - Felipe Tavares Chaves 09_2020.pdf
│   └── Section 4 - Final Project - Airbnb (1).pdf
└── Academic Work/
    ├── Copy of Felipe Tavares Chaves - Assignment Template - PDM 10 week.pdf
    └── FC_2025_1.pdf

📜 License

Copyright © 2024 Felipe Tavares Chaves

All rights reserved. This portfolio and its contents are available for viewing and reference purposes only.

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_{Last Updated: March 2024}