analytics

evanwill · Mar 6, 2021 · 70eddb6 · 70eddb6
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diff --git a/_data/ga_v_ma_browser_os.csv b/_data/ga_v_ma_browser_os.csv
@@ -0,0 +1,11 @@
+type,title,ga_user_percentage,ma_user_percentage
+browser,Chrome,71.88,64.5
+browser,Firefox,12.51,18.6
+browser,Safari,7.68,10.8
+browser,Edge,3.58,3.5
+os,Windows,45.88,45.4
+os,GNU/Linux,17.27,24.4
+os,Mac,15.4,18.4
+os,iOS,4,6.4
+os,Android,15.4,5
+os,Chrome OS,1.42,0.3
diff --git a/_data/ga_v_ma_views.csv b/_data/ga_v_ma_views.csv
@@ -0,0 +1,13 @@
+title,link,date,ma_pageviews,ma_uniqueviews,ma_avgloadtime,ga_pageviews,ga_uniqueviews,ga_avgloadtime
+"Setup Jupyter with Py 2, 3, and R",https://evanwill.github.io/_drafts/notes/dual-python-notebook.html,2020-12,618,502,1.75,678,558,2.63
+Transfer iPhone to Linux,https://evanwill.github.io/_drafts/notes/iphone-transfer.html,2020-12,291,269,0.81,325,300,0
+Add more to Git Bash on Windows,https://evanwill.github.io/_drafts/notes/gitbash-windows.html,2020-12,85,83,2.07,111,106,2.35
+Go-Go GH-Pages home,https://evanwill.github.io/go-go-ghpages-b/,2020-12,140,88,1.81,189,105,0
+"Setup Jupyter with Py 2, 3, and R",https://evanwill.github.io/_drafts/notes/dual-python-notebook.html,2021-01,623,527,1.81,680,570,0.76
+Transfer iPhone to Linux,https://evanwill.github.io/_drafts/notes/iphone-transfer.html,2021-01,344,313,0.7,429,392,2.04
+Add more to Git Bash on Windows,https://evanwill.github.io/_drafts/notes/gitbash-windows.html,2021-01,120,114,1.81,137,129,0
+Go-Go GH-Pages home,https://evanwill.github.io/go-go-ghpages-b/,2021-01,187,122,1.88,190,125,1.15
+"Setup Jupyter with Py 2, 3, and R",https://evanwill.github.io/_drafts/notes/dual-python-notebook.html,2021-02,608,501,1.78,693,571,2.25
+Transfer iPhone to Linux,https://evanwill.github.io/_drafts/notes/iphone-transfer.html,2021-02,266,238,0.98,297,266,2.13
+Add more to Git Bash on Windows,https://evanwill.github.io/_drafts/notes/gitbash-windows.html,2021-02,152,139,0.7,177,160,1.9
+Go-Go GH-Pages home,https://evanwill.github.io/go-go-ghpages-b/,2021-02,93,67,1.34,107,78,1.63
diff --git a/_notes/analytics.md b/_notes/analytics.md
@@ -0,0 +1,90 @@
+---
+title: Compare Matomo to Google Analytics
+layout: post
+tags: [web]
+date: 2021-03-01
+---
+
+> this is a draft page to peek at the data. 
+> I hope to add more data and better viz.
+
+Adding Google Analytics tracking code to your site has been standard practice for years to gather data about visitors.
+However, many people are more critically considering this practice--Analytics is "free" because you are giving your user's data/privacy away to Google in return.
+Luckily, there are a growing number of alternative options out there. 
+
+One fairly easy to adopt option is [Matomo](https://matomo.org/), an open source analytics platform.
+It is available as a one-click install on many hosts.
+
+From Dec 2020 until Mar 2021 I had both Google Analytics and Matomo on some of my sites.
+This note compares the data from the two services.
+
+## Set Up
+
+At bottom of head section: 
+
+- Matomo code came first loaded from a personal .org domain, self hosted on Reclaim.
+- Google Analytics loaded via analytics.js version.
+
+I collected the data for a set of top pages that have both analytics.
+
+## Pageviews
+
+{% assign pageviews = site.data.ga_v_ma_views %}
+{% assign toppages = pageviews | map: "title" | uniq %}
+| Page | Month | GA views | MA views | Difference |
+| --- | --- | --- | --- | --- |
+{% for p in pageviews %}| [{{ p.title }}]({{ p.link }}) | {{ p.date }} | {{ p.ga_pageviews }} | {{ p.ma_pageviews }} | {{ p.ga_pageviews | minus: p.ma_pageviews | times: 100 | divided_by: p.ga_pageviews }}% |
+{% endfor %}
+
+GA seems to consistently record more pageviews.
+
+In 2021-01 Google Analytics on sites across the world were hit by a spam spike from `bot-traffic.icu` (in my case, 5040 views in a day).
+Matomo did not record this traffic.
+Does Matomo do better at filtering out junk traffic?
+
+## Unique Pageviews
+
+| Page | Month | GA uniq views | MA uniq views | Difference |
+| --- | --- | --- | --- | --- |
+{% for p in pageviews %}| [{{ p.title }}]({{ p.link }}) | {{ p.date }} | {{ p.ga_uniqueviews }} | {{ p.ma_uniqueviews }} | {{ p.ga_uniqueviews | minus: p.ma_uniqueviews | times: 100 | divided_by: p.ga_uniqueviews }}% |
+{% endfor %}
+
+GA seems to consistently record more unique pageviews.
+
+## Average Load Time
+
+| Page | Month | GA average | MA average | Difference |
+| --- | --- | --- | --- |
+{% for p in pageviews %}| [{{ p.title }}]({{ p.link }}) | {{ p.date }} | {{ p.ga_avgloadtime }} | {{ p.ma_avgloadtime }} | {{ p.ga_avgloadtime | minus: p.ma_avgloadtime }} |
+{% endfor %}
+
+GA load times seem more random. 
+Not sure why they would report "0" and then rather long load times.
+
+## Browser
+
+{% assign browsers = site.data.ga_v_ma_browser_os | where: 'type','browser' %}
+| Browser | GA User % | MA User % | Difference |
+| --- | --- | --- | --- |
+{% for b in browsers %}| {{ b.title }} | {{ b.ga_user_percentage }} | {{ b.ma_user_percentage }} | {{ b.ga_user_percentage | minus: b.ma_user_percentage }} |
+{% endfor %}
+
+Not including *other* browsers (so it doesn't add up to 100%).
+MA provides stats for desktop vs mobile browsers separately, so I added them together.
+
+## OS
+
+{% assign os = site.data.ga_v_ma_browser_os | where: 'type','os' %}
+| OS | GA User % | MA User % | Difference |
+| --- | --- | --- | --- |
+{% for o in os %}| {{ o.title }} | {{ o.ga_user_percentage }} | {{ o.ma_user_percentage }} | {{ o.ga_user_percentage | minus: o.ma_user_percentage }} |
+{% endfor %}
+
+The large differences here are interesting.
+Has MA classified some Android as Linux?
+Do Linux users block GA but not MA?
+
+## Other notes 
+
+Overall, MA's interface is very nice and less confusing than GA. 
+It is definitely a viable alternative.