diff --git a/package.json b/package.json
index 1c50742..58e82c0 100644
--- a/package.json
+++ b/package.json
@@ -51,6 +51,7 @@
     "nodemailer": "^4.0.1",
     "q": "^1.5.1",
     "snyk": "^1.239.5",
+    "strip": "^3.0.0",
     "underscore": "^1.8.3",
     "validator": "^10.9.0"
   },
diff --git a/src/data/resolvers/mutations/messenger.ts b/src/data/resolvers/mutations/messenger.ts
index 743cb6d..5b9be6f 100644
--- a/src/data/resolvers/mutations/messenger.ts
+++ b/src/data/resolvers/mutations/messenger.ts
@@ -1,3 +1,5 @@
+import * as strip from 'strip';
+
 import { Brands, Companies, Conversations, Customers, Integrations, Messages } from '../../../db/models';
 
 import { IBrowserInfo, IVisitorContactInfoParams } from '../../../db/models/Customers';
@@ -16,6 +18,7 @@ export default {
       brandCode: string;
       email?: string;
       phone?: string;
+      code?: string;
       isUser?: boolean;
       companyData?: any;
       data?: any;
@@ -23,7 +26,7 @@ export default {
       deviceToken?: string;
     },
   ) {
-    const { brandCode, email, phone, isUser, companyData, data, cachedCustomerId, deviceToken } = args;
+    const { brandCode, email, phone, code, isUser, companyData, data, cachedCustomerId, deviceToken } = args;
 
     const customData = data;
 
@@ -41,6 +44,7 @@ export default {
       cachedCustomerId,
       email,
       phone,
+      code,
     });
 
     if (customer) {
@@ -50,6 +54,7 @@ export default {
         doc: {
           email,
           phone,
+          code,
           isUser,
           deviceToken,
         },
@@ -63,6 +68,7 @@ export default {
           integrationId: integration._id,
           email,
           phone,
+          code,
           isUser,
           deviceToken,
         },
@@ -108,12 +114,14 @@ export default {
   ) {
     const { integrationId, customerId, conversationId, message, attachments } = args;
 
+    const conversationContent = strip(message || '').substring(0, 100);
+
     // get or create conversation
     const conversation = await Conversations.getOrCreateConversation({
       conversationId,
       integrationId,
       customerId,
-      content: message,
+      content: conversationContent,
     });
 
     // create message
@@ -132,7 +140,7 @@ export default {
           status: Conversations.getConversationStatuses().OPEN,
 
           // setting conversation's content to last message
-          content: message,
+          content: conversationContent,
 
           // Mark as unread
           readUserIds: [],
diff --git a/src/data/schema.ts b/src/data/schema.ts
index 1a0cbce..a8a6d5c 100755
--- a/src/data/schema.ts
+++ b/src/data/schema.ts
@@ -242,6 +242,7 @@ export const mutations = `
       brandCode: String!
       email: String
       phone: String
+      code: String
       isUser: Boolean
 
       companyData: JSON
diff --git a/src/db/factories.ts b/src/db/factories.ts
index 7544277..f16fd68 100644
--- a/src/db/factories.ts
+++ b/src/db/factories.ts
@@ -141,6 +141,7 @@ export function customerFactory(params: ICustomerParams = {}) {
     },
     urlVisits: params.urlVisits,
     deviceTokens: params.deviceToken || [],
+    code: faker.random.word(),
   });
 
   return customer.save();
diff --git a/src/db/models/Customers.ts b/src/db/models/Customers.ts
index 4e81e6c..8ff31df 100644
--- a/src/db/models/Customers.ts
+++ b/src/db/models/Customers.ts
@@ -6,6 +6,7 @@ import Integrations from './Integrations';
 interface IGetCustomerParams {
   email?: string;
   phone?: string;
+  code?: string;
   cachedCustomerId?: string;
 }
 
@@ -14,6 +15,7 @@ interface ICreateCustomerParams {
   email?: string;
   hasValidEmail?: boolean;
   phone?: string;
+  code?: string;
   isUser?: boolean;
   firstName?: string;
   lastName?: string;
@@ -27,6 +29,7 @@ export interface IUpdateMessengerCustomerParams {
   doc: {
     email?: string;
     phone?: string;
+    code?: string;
     isUser?: boolean;
     deviceToken?: string;
   };
@@ -131,12 +134,15 @@ export const loadClass = () => {
 
       if (!nullValues.includes(customer.primaryEmail || '')) {
         score += 15;
-        searchText = searchText.concat(' ', customer.primaryEmail);
       }
 
       if (!nullValues.includes(customer.primaryPhone || '')) {
         score += 10;
-        searchText = searchText.concat(' ', customer.primaryPhone);
+      }
+
+      if (!nullValues.includes(customer.code || '')) {
+        score += 10;
+        searchText = searchText.concat(' ', customer.code);
       }
 
       if (customer.visitorContactInfo != null) {
@@ -164,26 +170,32 @@ export const loadClass = () => {
     /*
      * Get customer
      */
-    public static getCustomer(params: IGetCustomerParams) {
-      const { email, phone, cachedCustomerId } = params;
+    public static async getCustomer(params: IGetCustomerParams) {
+      const { email, phone, code, cachedCustomerId } = params;
+
+      let customer: ICustomerDocument;
 
       if (email) {
-        return Customers.findOne({
+        customer = await Customers.findOne({
           $or: [{ emails: { $in: [email] } }, { primaryEmail: email }],
         });
       }
 
-      if (phone) {
-        return Customers.findOne({
+      if (!customer && phone) {
+        customer = await Customers.findOne({
           $or: [{ phones: { $in: [phone] } }, { primaryPhone: phone }],
         });
       }
 
-      if (cachedCustomerId) {
-        return Customers.findOne({ _id: cachedCustomerId });
+      if (!customer && code) {
+        customer = await Customers.findOne({ code });
+      }
+
+      if (!customer && cachedCustomerId) {
+        customer = await Customers.findOne({ _id: cachedCustomerId });
       }
 
-      return null;
+      return customer;
     }
 
     /*
diff --git a/src/db/models/definitions/boards.ts b/src/db/models/definitions/boards.ts
index d8ee2fe..afa437e 100644
--- a/src/db/models/definitions/boards.ts
+++ b/src/db/models/definitions/boards.ts
@@ -19,6 +19,7 @@ export interface IItemCommonFields {
   assignedUserIds?: string[];
   watchedUserIds?: string[];
   notifiedUserIds?: string[];
+  labelIds?: string[];
   attachments?: any[];
   stageId?: string;
   initialStageId?: string;
@@ -28,6 +29,7 @@ export interface IItemCommonFields {
   createdAt?: Date;
   order?: number;
   searchText?: string;
+  priority?: string;
 }
 
 export interface IBoard extends ICommonFields {
@@ -45,12 +47,13 @@ export interface IPipeline extends ICommonFields {
   memberIds?: string[];
   bgColor?: string;
   watchedUserIds?: string[];
-  // growth hack
   startDate?: Date;
   endDate?: Date;
   metric?: string;
   hackScoringType?: string;
   templateId?: string;
+  isCheckUser?: boolean;
+  excludeCheckUserIds?: string[];
 }
 
 export interface IPipelineDocument extends IPipeline, Document {
@@ -116,6 +119,7 @@ export const commonItemFieldsSchema = {
   description: field({ type: String, optional: true }),
   assignedUserIds: field({ type: [String] }),
   watchedUserIds: field({ type: [String] }),
+  labelIds: field({ type: [String] }),
   attachments: field({ type: [attachmentSchema] }),
   stageId: field({ type: String }),
   initialStageId: field({ type: String, optional: true }),
@@ -125,6 +129,7 @@ export const commonItemFieldsSchema = {
   }),
   modifiedBy: field({ type: String }),
   searchText: field({ type: String, optional: true, index: true }),
+  priority: field({ type: String, optional: true }),
 };
 
 export const boardSchema = schemaWrapper(
@@ -156,6 +161,8 @@ export const pipelineSchema = new Schema({
     enum: HACK_SCORING_TYPES.ALL,
   }),
   templateId: field({ type: String, optional: true }),
+  isCheckUser: field({ type: Boolean, optional: true }),
+  excludeCheckUserIds: field({ type: [String], optional: true }),
   ...commonFieldsSchema,
 });
 
diff --git a/src/db/models/definitions/checklists.ts b/src/db/models/definitions/checklists.ts
new file mode 100644
index 0000000..0de2de6
--- /dev/null
+++ b/src/db/models/definitions/checklists.ts
@@ -0,0 +1,50 @@
+import { Document, Schema } from 'mongoose';
+import { ACTIVITY_CONTENT_TYPES } from './constants';
+import { field } from './utils';
+
+export interface IChecklist {
+  contentType: string;
+  contentTypeId: string;
+  title: string;
+}
+
+export interface IChecklistDocument extends IChecklist, Document {
+  _id: string;
+  createdUserId: string;
+  createdDate: Date;
+}
+
+export interface IChecklistItem {
+  checklistId: string;
+  content: string;
+  isChecked: boolean;
+}
+
+export interface IChecklistItemDocument extends IChecklistItem, Document {
+  _id: string;
+  createdUserId: string;
+  createdDate: Date;
+}
+
+// Mongoose schemas =======================
+
+export const checklistSchema = new Schema({
+  _id: field({ pkey: true }),
+  contentType: field({
+    type: String,
+    enum: ACTIVITY_CONTENT_TYPES.ALL,
+  }),
+  contentTypeId: field({ type: String }),
+  title: field({ type: String }),
+  createdUserId: field({ type: String }),
+  createdDate: field({ type: Date }),
+});
+
+export const checklistItemSchema = new Schema({
+  _id: field({ pkey: true }),
+  checklistId: field({ type: String }),
+  content: field({ type: String }),
+  isChecked: field({ type: Boolean }),
+  createdUserId: field({ type: String }),
+  createdDate: field({ type: Date }),
+});
diff --git a/src/db/models/definitions/constants.ts b/src/db/models/definitions/constants.ts
index 42cf8ac..de7fbb8 100644
--- a/src/db/models/definitions/constants.ts
+++ b/src/db/models/definitions/constants.ts
@@ -59,9 +59,44 @@ export const KIND_CHOICES = {
   FACEBOOK_POST: 'facebook-post',
   GMAIL: 'gmail',
   NYLAS_GMAIL: 'nylas-gmail',
+  NYLAS_IMAP: 'nylas-imap',
+  NYLAS_OFFICE365: 'nylas-office365',
+  NYLAS_OUTLOOK: 'nylas-outlook',
+  NYLAS_YAHOO: 'nylas-yahoo',
   CALLPRO: 'callpro',
+  TWITTER_DM: 'twitter-dm',
   CHATFUEL: 'chatfuel',
-  ALL: ['messenger', 'lead', 'facebook-messenger', 'facebook-post', 'gmail', 'callpro', 'chatfuel', 'nylas-gmail'],
+  ALL: [
+    'messenger',
+    'lead',
+    'facebook-messenger',
+    'facebook-post',
+    'gmail',
+    'callpro',
+    'chatfuel',
+    'nylas-gmail',
+    'nylas-imap',
+    'nylas-office365',
+    'nylas-outlook',
+    'nylas-yahoo',
+    'twitter-dm',
+  ],
+};
+
+export const INTEGRATION_NAMES_MAP = {
+  messenger: 'Web messenger',
+  lead: 'Lead',
+  'facebook-messenger': 'Facebook messenger',
+  'facebook-post': 'Facebook post',
+  gmail: 'Gmail',
+  callpro: 'Call pro',
+  chatfuel: 'Chatfuel',
+  'nylas-gmail': 'Gmail',
+  'nylas-imap': 'Imap',
+  'nylas-office365': 'Office 365',
+  'nylas-outlook': 'Outook',
+  'nylas-yahoo': 'Yahoo',
+  'twitter-dm': 'Twitter dm',
 };
 
 // messenger data availability constants
@@ -94,6 +129,7 @@ export const ACTIVITY_TYPES = {
   CUSTOMER: 'customer',
   COMPANY: 'company',
   INTERNAL_NOTE: 'internal_note',
+  CHECKLIST: 'checklist',
   CONVERSATION: 'conversation',
   SEGMENT: 'segment',
   DEAL: 'deal',
@@ -107,6 +143,7 @@ export const ACTIVITY_TYPES = {
     'customer',
     'company',
     'internal_note',
+    'checklist',
     'conversation',
     'segment',
     'deal',
diff --git a/src/db/models/definitions/customers.ts b/src/db/models/definitions/customers.ts
index 1a39984..2aea5c9 100644
--- a/src/db/models/definitions/customers.ts
+++ b/src/db/models/definitions/customers.ts
@@ -76,6 +76,7 @@ export interface ICustomer {
   visitorContactInfo?: IVisitorContact;
   urlVisits?: any;
   deviceTokens?: string[];
+  code?: string;
 }
 
 export interface ICustomerDocument extends ICustomer, Document {
@@ -230,5 +231,6 @@ export const customerSchema = schemaWrapper(
 
     deviceTokens: field({ type: [String], default: [] }),
     searchText: field({ type: String, optional: true, index: true }),
+    code: field({ type: String, label: 'Code', optional: true }),
   }),
 );
diff --git a/src/db/models/definitions/growthHacks.ts b/src/db/models/definitions/growthHacks.ts
index 58c5ac6..1e190af 100644
--- a/src/db/models/definitions/growthHacks.ts
+++ b/src/db/models/definitions/growthHacks.ts
@@ -7,7 +7,6 @@ export interface IGrowthHack extends IItemCommonFields {
   votedUserIds?: string[];
 
   hackStages?: string;
-  priority?: string;
   reach?: number;
   impact?: number;
   confidence?: number;
@@ -25,7 +24,6 @@ export const growthHackSchema = new Schema({
   votedUserIds: field({ type: [String], optional: true }),
 
   hackStages: field({ type: [String], optional: true }),
-  priority: field({ type: String, optional: true }),
   reach: field({ type: Number, default: 0, optional: true }),
   impact: field({ type: Number, default: 0, optional: true }),
   confidence: field({ type: Number, default: 0, optional: true }),
diff --git a/src/db/models/definitions/integrations.ts b/src/db/models/definitions/integrations.ts
index df1a610..c933b7f 100644
--- a/src/db/models/definitions/integrations.ts
+++ b/src/db/models/definitions/integrations.ts
@@ -98,11 +98,14 @@ export interface IIntegration {
   leadData?: ILeadData;
   messengerData?: IMessengerData;
   uiOptions?: IUiOptions;
+  isActive?: boolean;
 }
 
 export interface IIntegrationDocument extends IIntegration, Document {
   _id: string;
   createdUserId: string;
+  // TODO remove
+  formData?: ILeadData;
   leadData?: ILeadDataDocument;
   messengerData?: IMessengerDataDocument;
   uiOptions?: IUiOptionsDocument;
@@ -273,4 +276,5 @@ export const integrationSchema = new Schema({
   formData: field({ type: leadDataSchema }),
   messengerData: field({ type: messengerDataSchema }),
   uiOptions: field({ type: uiOptionsSchema }),
+  isActive: field({ type: Boolean, optional: true, default: true }),
 });
diff --git a/src/db/models/definitions/pipelineLabels.ts b/src/db/models/definitions/pipelineLabels.ts
new file mode 100644
index 0000000..00c878d
--- /dev/null
+++ b/src/db/models/definitions/pipelineLabels.ts
@@ -0,0 +1,27 @@
+import { Document, Schema } from 'mongoose';
+import { field } from './utils';
+
+export interface IPipelineLabel {
+  name: string;
+  colorCode: string;
+  pipelineId: string;
+  createdBy?: string;
+  createdDate?: Date;
+}
+
+export interface IPipelineLabelDocument extends IPipelineLabel, Document {
+  _id: string;
+}
+
+export const pipelineLabelSchema = new Schema({
+  _id: field({ pkey: true }),
+
+  name: field({ type: String }),
+  colorCode: field({ type: String }),
+  pipelineId: field({ type: String }),
+  createdBy: field({ type: String }),
+  createdAt: field({
+    type: Date,
+    default: new Date(),
+  }),
+});
diff --git a/src/db/models/definitions/tasks.ts b/src/db/models/definitions/tasks.ts
index 1f4d866..081d812 100644
--- a/src/db/models/definitions/tasks.ts
+++ b/src/db/models/definitions/tasks.ts
@@ -1,18 +1,11 @@
 import { Document, Schema } from 'mongoose';
 import { commonItemFieldsSchema, IItemCommonFields } from './boards';
-import { field } from './utils';
 
-export interface ITask extends IItemCommonFields {
-  priority?: string;
-}
-
-export interface ITaskDocument extends ITask, Document {
+export interface ITaskDocument extends IItemCommonFields, Document {
   _id: string;
 }
 
 // Mongoose schemas =======================
 export const taskSchema = new Schema({
   ...commonItemFieldsSchema,
-
-  priority: field({ type: String, optional: true }),
 });
diff --git a/src/db/models/definitions/tickets.ts b/src/db/models/definitions/tickets.ts
index 1f26d5a..a3f0d8c 100644
--- a/src/db/models/definitions/tickets.ts
+++ b/src/db/models/definitions/tickets.ts
@@ -3,7 +3,6 @@ import { commonItemFieldsSchema, IItemCommonFields } from './boards';
 import { field } from './utils';
 
 export interface ITicket extends IItemCommonFields {
-  priority?: string;
   source?: string;
 }
 
@@ -15,6 +14,5 @@ export interface ITicketDocument extends ITicket, Document {
 export const ticketSchema = new Schema({
   ...commonItemFieldsSchema,
 
-  priority: field({ type: String }),
   source: field({ type: String }),
 });
diff --git a/yarn.lock b/yarn.lock
index 684579a..e24bcd5 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -7878,6 +7878,11 @@ strip-json-comments@^2.0.0, strip-json-comments@~2.0.1:
   resolved "https://registry.yarnpkg.com/strip-json-comments/-/strip-json-comments-2.0.1.tgz#3c531942e908c2697c0ec344858c286c7ca0a60a"
   integrity sha1-PFMZQukIwml8DsNEhYwobHygpgo=
 
+strip@^3.0.0:
+  version "3.0.0"
+  resolved "https://registry.yarnpkg.com/strip/-/strip-3.0.0.tgz#750fc933152a7d35af0b7420e651789b914cc35e"
+  integrity sha1-dQ/JMxUqfTWvC3Qg5lF4m5FMw14=
+
 subarg@^1.0.0:
   version "1.0.0"
   resolved "https://registry.yarnpkg.com/subarg/-/subarg-1.0.0.tgz#f62cf17581e996b48fc965699f54c06ae268b8d2"