Any Girl’s Dream by @hanne_tt Thrive Themes (head of marketing) Working full-time for them. Why nobody will buy your MVP and How To Become a Market Leader MVPs are usually built with minimal resources. MMP: Minimum Marketable Product 3 Crucial Elements of a Minimum Marketable Product The Must-Have Foundation The Marketable Meat The Differentiator - MOST IMPORTANT If you launch without the differentiating factor, people won’t care. It’s hard work, but that means many others aren’t doing it. STEP 1. You have to know your competition STEP 2. Make a competitor matrix. Feature analysis in a grid. This helps you figure out the features you must have. This also helps you see what many people are not doing. STEP 3. Dive Deeper Buy your competitors product to study them. STEP 4. Did you find your spot? Did you find your differentiating factor? Don’t start without it? http://www.thrivethemes.com/nomadsummit