diff --git a/.github/workflows/build.yml b/.github/workflows/build.yml
index f5874f5..35c8968 100644
--- a/.github/workflows/build.yml
+++ b/.github/workflows/build.yml
@@ -1,6 +1,6 @@
 name: build
 
-on: push
+on: [push, create]
 
 jobs:
   build_matrix:
@@ -47,3 +47,25 @@ jobs:
       - name: Dummy for branch status checks
         run: |
           echo "build complete"
+
+  release:
+    needs: build
+    if: contains(github.ref, 'tags') && github.event_name == 'create'
+    runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v2
+      - uses: ruby/setup-ruby@v1
+      - name: Prepare Gemfury
+        run: |
+          mkdir -p ~/.gem
+          echo -e "---\n:fury_push_token: ${{ secrets.GEMFURY_TOKEN }}" > ~/.gem/credentials
+          chmod 0600 ~/.gem/credentials
+
+      - name: Build Gem
+        run: |
+          gem build *.gemspec
+
+      - name: Publish Gem
+        run: |
+          gem push *.gem --key fury_push_token \
+                         --host https://push.fury.io/babbel
diff --git a/CHANGELOG.md b/CHANGELOG.md
new file mode 100644
index 0000000..bbf826c
--- /dev/null
+++ b/CHANGELOG.md
@@ -0,0 +1,15 @@
+# Changelog
+
+All notable changes to this project will be documented in this file.
+
+The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.0.0/),
+and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.html).
+
+## [Unreleased]
+
+## [0.1.0] - 2020-12-18
+### Added
+- Core Plugin
+- Telemetry generation
+- IO Target with JSON formatter
+- Datadog Statsd Target
diff --git a/README.md b/README.md
index cd92073..e289c65 100644
--- a/README.md
+++ b/README.md
@@ -1,8 +1,6 @@
 # Puma::Plugin::Telemetry
 
-Welcome to your new gem! In this directory, you'll find the files you need to be able to package up your Ruby library into a gem. Put your Ruby code in the file `lib/puma/plugin/telemetry`. To experiment with that code, run `bin/console` for an interactive prompt.
-
-TODO: Delete this and the text above, and describe your gem
+Puma plugin adding ability to publish various metrics to your prefered targets.
 
 ## Install
 
@@ -22,17 +20,87 @@ Or install it yourself as:
 
 ## Usage
 
-TODO: Write usage instructions here
+In your puma configuration file (i.e. `config/puma.rb` or `config/puma/<env>.rb`):
+
+```ruby
+plugin "telemetry"
+
+Puma::Plugin::Telemetry.configure do |config|
+  config.enabled = true
+
+  # << here rest of the configuration, examples below
+end
+```
+
+### Basic
+
+Output telemetry as JSON to STDOUT
+
+```ruby
+  config.add_target :io
+```
+
+### Datadog statsd target
+
+Given gem provides built in target for Datadog Statsd client, that uses batch operation to publish metrics.
+
+**NOTE** Be sure to have `dogstatsd` gem installed.
+
+```ruby
+  config.add_target :dogstatsd, client: Datadog::Statsd.new
+```
+
+You can provide all the tags, namespaces, and other configuration options as always to `Datadog::Statsd.new` method.
+
+### All available options
+
+For detailed documentation checkout [`Puma::Plugin::Telemetry::Config`](./lib/puma/plugin/telemetry/config.rb) class.
+
+```ruby
+Puma::Plugin::Telemetry.configure do |config|
+  config.enabled = true
+  config.initial_delay = 10
+  config.frequency = 30
+  config.puma_telemetry = %w[workers.requests_count queue.backlog queue.capacity]
+  config.add_target :io, formatter: :json, io: StringIO.new
+  config.add_target :dogstatsd, client: Datadog::Statsd.new(tags: { env: ENV["RAILS_ENV"] })
+end
+```
+
+### Custom Targets
+
+Target is a simple object that implements `call` methods that accepts `telemetry` hash object. This means it can be super simple `proc` or some sofisticated class calling some external API.
+
+Just be mindful that if the API takes long to call, it will slow down frequency with which telemetry will get reported.
+
+```ruby
+  # Example logfmt to stdout target
+  config.add_target proc { |telemetry| puts telemetry.map { |k, v| "#{k}=#{v.inspect}" }.join(" ") }
+```
 
 ## Development
 
 After checking out the repo, run `bin/setup` to install dependencies. Then, run `rake spec` to run the tests. You can also run `bin/console` for an interactive prompt that will allow you to experiment.
 
-To install this gem onto your local machine, run `bundle exec rake install`. To release a new version, update the version number in `version.rb`, and then run `bundle exec rake release`, which will create a git tag for the version, push git commits and tags, and push the `.gem` file to [rubygems.org](https://rubygems.org).
+To install this gem onto your local machine, run `bundle exec rake install`.
+
+## Release
+
+All gem releases are manual, in order to create a new release follow:
+
+1. Create new PR (this could be included in feature PR, if it's meant to be released)
+   - update `VERSION`, we use [Semantic Versioning](https://semver.org/spec/v2.0.0.html)
+   - update `CHANGELOG`
+   - merge
+2. Draft new release via Github Releases
+   - use `v#{VERSION}` as a tag, i.e. `v0.1.0`
+   - add release notes based on the Changelog
+   - create
+3. Gem will get automatically published to given rubygems server
 
 ## Contributing
 
-Bug reports and pull requests are welcome on GitHub at https://github.com/[USERNAME]/puma-plugin-telemetry.
+Bug reports and pull requests are welcome on GitHub at https://github.com/lessonnine/puma-plugin-telemetry.
 
 ## License
 
diff --git a/Rakefile b/Rakefile
index b6ae734..971d985 100644
--- a/Rakefile
+++ b/Rakefile
@@ -2,7 +2,9 @@
 
 require "bundler/gem_tasks"
 require "rspec/core/rake_task"
+require "rubocop/rake_task"
 
 RSpec::Core::RakeTask.new(:spec)
+RuboCop::RakeTask.new
 
-task default: :spec
+task default: %i[rubocop spec]
diff --git a/lib/puma/plugin/telemetry.rb b/lib/puma/plugin/telemetry.rb
index 8177dc6..a08a94e 100644
--- a/lib/puma/plugin/telemetry.rb
+++ b/lib/puma/plugin/telemetry.rb
@@ -4,9 +4,10 @@
 require "puma/plugin"
 
 require "puma/plugin/telemetry/version"
-require "puma/plugin/telemetry/config"
 require "puma/plugin/telemetry/data"
-require "puma/plugin/telemetry/target/datadog_statsd_target"
+require "puma/plugin/telemetry/targets/datadog_statsd_target"
+require "puma/plugin/telemetry/targets/io_target"
+require "puma/plugin/telemetry/config"
 
 module Puma
   class Plugin
diff --git a/lib/puma/plugin/telemetry/config.rb b/lib/puma/plugin/telemetry/config.rb
index 8a554b1..afc58ea 100644
--- a/lib/puma/plugin/telemetry/config.rb
+++ b/lib/puma/plugin/telemetry/config.rb
@@ -30,6 +30,11 @@ class Config
           "queue.capacity"
         ].freeze
 
+        TARGETS = {
+          dogstatsd: Telemetry::Targets::DatadogStatsdTarget,
+          io: Telemetry::Targets::IOTarget
+        }.freeze
+
         # Whenever telemetry should run with puma
         # - default: false
         attr_accessor :enabled
@@ -64,6 +69,16 @@ def initialize
         def enabled?
           !!@enabled
         end
+
+        def add_target(name_or_target, **args)
+          return @targets.push(name_or_target) unless name_or_target.is_a?(Symbol)
+
+          target = TARGETS.fetch(name_or_target) do
+            raise Telemetry::Error, "Unknown Target: #{name_or_target.inspect}, #{args.inspect}"
+          end
+
+          @targets.push(target.new(**args))
+        end
       end
     end
   end
diff --git a/lib/puma/plugin/telemetry/target/datadog_statsd_target.rb b/lib/puma/plugin/telemetry/targets/datadog_statsd_target.rb
similarity index 79%
rename from lib/puma/plugin/telemetry/target/datadog_statsd_target.rb
rename to lib/puma/plugin/telemetry/targets/datadog_statsd_target.rb
index 77cf433..b438eb9 100644
--- a/lib/puma/plugin/telemetry/target/datadog_statsd_target.rb
+++ b/lib/puma/plugin/telemetry/targets/datadog_statsd_target.rb
@@ -3,7 +3,7 @@
 module Puma
   class Plugin
     module Telemetry
-      module Target
+      module Targets
         # Target wrapping Datadog Statsd client. You can configure
         # all details like _metrics prefix_ and _tags_ in the client
         # itself.
@@ -19,16 +19,13 @@ module Target
         #                                    version: ENV["CODE_VERSION"]
         #                                  })
         #
-        #     DatadogStatsdTarget.new(client)
+        #     DatadogStatsdTarget.new(client: client)
         #
         class DatadogStatsdTarget
-          def initialize(client)
+          def initialize(client:)
             @client = client
           end
 
-          # TODO: Support other metric types, like `counter` backed into
-          #       telemetry. Best example that would use this is `request_count`
-          #
           def call(telemetry)
             client.batch do |statsd|
               telemetry.each do |metric, value|
diff --git a/lib/puma/plugin/telemetry/targets/io_target.rb b/lib/puma/plugin/telemetry/targets/io_target.rb
new file mode 100644
index 0000000..2351486
--- /dev/null
+++ b/lib/puma/plugin/telemetry/targets/io_target.rb
@@ -0,0 +1,35 @@
+# frozen_string_literal: true
+
+require "json"
+
+module Puma
+  class Plugin
+    module Telemetry
+      module Targets
+        # Simple IO Target, publishing metrics to STDOUT or logs
+        #
+        class IOTarget
+          # JSON formatter for IO, expects `call` method accepting telemetry hash
+          #
+          class JSONFormatter
+            def self.call(telemetry)
+              ::JSON.dump(telemetry.merge(name: "Puma::Plugin::Telemetry", message: "Publish telemetry"))
+            end
+          end
+
+          def initialize(io: $stdout, formatter: :json)
+            @io = io
+            @formatter = case formatter
+                         when :json then JSONFormatter
+                         else formatter
+                         end
+          end
+
+          def call(telemetry)
+            @io.puts(@formatter.call(telemetry))
+          end
+        end
+      end
+    end
+  end
+end
diff --git a/spec/fixtures/config.rb b/spec/fixtures/config.rb
index b18b01b..a5a7823 100644
--- a/spec/fixtures/config.rb
+++ b/spec/fixtures/config.rb
@@ -13,8 +13,8 @@ def call(telemetry)
 end
 
 Puma::Plugin::Telemetry.configure do |config|
-  config.targets << Target.new("01")
-  config.targets << Target.new("02")
+  config.add_target Target.new("01")
+  config.add_target Target.new("02")
   config.frequency = 0.2
   config.enabled = true
   config.initial_delay = 0
diff --git a/spec/fixtures/puma_telemetry_subset.rb b/spec/fixtures/puma_telemetry_subset.rb
index f87f366..998204d 100644
--- a/spec/fixtures/puma_telemetry_subset.rb
+++ b/spec/fixtures/puma_telemetry_subset.rb
@@ -8,7 +8,7 @@
 plugin "telemetry"
 
 Puma::Plugin::Telemetry.configure do |config|
-  config.targets << ->(telemetry) { puts "telemetry=#{telemetry.inspect}" }
+  config.add_target :io, formatter: :json
   config.frequency = 0.2
   config.enabled = true
 
diff --git a/spec/integration/plugin_spec.rb b/spec/integration/plugin_spec.rb
index bc718b9..fb8f2a7 100644
--- a/spec/integration/plugin_spec.rb
+++ b/spec/integration/plugin_spec.rb
@@ -62,16 +62,12 @@ class Plugin
       context "when subset of telemetry" do
         let(:config) { "puma_telemetry_subset" }
         let(:expected_telemetry) do
-          {
-            "queue.backlog" => 0,
-            "workers.spawned_threads" => 2,
-            "workers.max_threads" => 4
-          }
+          "{\"queue.backlog\":0,\"workers.spawned_threads\":2,\"workers.max_threads\":4,\"name\":\"Puma::Plugin::Telemetry\",\"message\":\"Publish telemetry\"}\n" # rubocop:disable Layout/LineLength
         end
 
         it "logs only selected telemetry" do
-          true while (line = @server.next_line) !~ /telemetry=/
-          expect(line).to start_with "telemetry=#{expected_telemetry.inspect}"
+          true while (line = @server.next_line) !~ /Puma::Plugin::Telemetry/
+          expect(line).to start_with expected_telemetry
         end
       end
     end
diff --git a/spec/puma/plugin/telemetry/config_spec.rb b/spec/puma/plugin/telemetry/config_spec.rb
new file mode 100644
index 0000000..2932f17
--- /dev/null
+++ b/spec/puma/plugin/telemetry/config_spec.rb
@@ -0,0 +1,76 @@
+# frozen_string_literal: true
+
+module Puma
+  class Plugin
+    module Telemetry
+      RSpec.describe Config do
+        subject(:config) { described_class.new }
+
+        describe "#enabled?" do
+          context "when default" do
+            it { expect(config.enabled?).to eq false }
+          end
+
+          context "when enabled" do
+            before { config.enabled = true }
+
+            it { expect(config.enabled?).to eq true }
+          end
+        end
+
+        describe "#add_target" do
+          context "when built in: IO" do
+            it "adds new target" do
+              expect { config.add_target(:io) }.to change(config.targets, :size).by(1)
+            end
+
+            it "adds new IO Target" do
+              config.add_target(:io)
+              expect(config.targets.first).to be_a(Telemetry::Targets::IOTarget)
+            end
+          end
+
+          context "when built in: Datadog" do
+            let(:client) { instance_double("statsd") }
+
+            it "adds new target" do
+              expect do
+                config.add_target(:dogstatsd, client: client)
+              end.to change(config.targets, :size).by(1)
+            end
+
+            it "adds new Datadog Target" do
+              config.add_target(:dogstatsd, client: client)
+              expect(config.targets.first).to be_a(Telemetry::Targets::DatadogStatsdTarget)
+            end
+          end
+
+          context "when custom" do
+            let(:target) { proc { |telemetry| puts telemetry.inspect } }
+
+            it "adds new target" do
+              expect do
+                config.add_target(target)
+              end.to change(config.targets, :size).by(1)
+            end
+
+            it "adds new Custom Target" do
+              config.add_target(target)
+              expect(config.targets.first).to be_a(Proc)
+            end
+          end
+
+          context "when multiple targets" do
+            it "adds new targets" do
+              expect do
+                config.add_target(proc { |telemetry| puts telemetry.inspect })
+                config.add_target(:io)
+                config.add_target(:io)
+              end.to change(config.targets, :size).by(3)
+            end
+          end
+        end
+      end
+    end
+  end
+end