diff --git a/.github/actions/awx_devel_image/action.yml b/.github/actions/awx_devel_image/action.yml
index d8e0d9debaf3..0d4c85e574be 100644
--- a/.github/actions/awx_devel_image/action.yml
+++ b/.github/actions/awx_devel_image/action.yml
@@ -37,6 +37,7 @@ runs:
         DEV_DOCKER_TAG_BASE=ghcr.io/${OWNER_LC} \
         COMPOSE_TAG=${{ github.base_ref || github.ref_name }} \
         docker pull -q `make print-DEVEL_IMAGE_NAME`
+      continue-on-error: true
 
     - name: Build image for current source checkout
       shell: bash