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A/B Testing Result Analysis on Total Conversion

Note: this project was created exclusively for the presentation of skills.

An international e-commerce company has completed A / B testing of a new interface for an improved recommendation system for EU-based users.

The expected output was: the increase in the total conversion of users from the EU at each stage of the product_page → product_card → purchase funnel must be at least 10%.

This repository is an attempt to answer what really happened.