diff --git a/datatypes/pom.xml b/datatypes/pom.xml
index 84228d05..42306f56 100644
--- a/datatypes/pom.xml
+++ b/datatypes/pom.xml
@@ -4,7 +4,7 @@
   <parent>
     <groupId>com.fasterxml.jackson.module</groupId>
     <artifactId>jackson-modules-java8</artifactId>
-    <version>2.9.6-SNAPSHOT</version>
+    <version>2.9.6</version>
   </parent>
   <groupId>com.fasterxml.jackson.datatype</groupId>
   <artifactId>jackson-datatype-jdk8</artifactId>
diff --git a/datetime/pom.xml b/datetime/pom.xml
index d596a298..a0dd4a83 100644
--- a/datetime/pom.xml
+++ b/datetime/pom.xml
@@ -4,7 +4,7 @@
   <parent>
     <groupId>com.fasterxml.jackson.module</groupId>
     <artifactId>jackson-modules-java8</artifactId>
-    <version>2.9.6-SNAPSHOT</version>
+    <version>2.9.6</version>
   </parent>
   <groupId>com.fasterxml.jackson.datatype</groupId>
   <artifactId>jackson-datatype-jsr310</artifactId>
diff --git a/parameter-names/pom.xml b/parameter-names/pom.xml
index 2e065bdc..6aeaade6 100644
--- a/parameter-names/pom.xml
+++ b/parameter-names/pom.xml
@@ -4,7 +4,7 @@
   <parent>
     <groupId>com.fasterxml.jackson.module</groupId>
     <artifactId>jackson-modules-java8</artifactId>
-    <version>2.9.6-SNAPSHOT</version>
+    <version>2.9.6</version>
   </parent>
   <artifactId>jackson-module-parameter-names</artifactId>
   <name>Jackson-module-parameter-names</name>
diff --git a/pom.xml b/pom.xml
index 14bcc4f6..5211c93b 100644
--- a/pom.xml
+++ b/pom.xml
@@ -8,7 +8,7 @@
   <groupId>com.fasterxml.jackson.module</groupId>
   <artifactId>jackson-modules-java8</artifactId>
   <name>Jackson modules: Java 8</name>
-  <version>2.9.6-SNAPSHOT</version>
+  <version>2.9.6</version>
   <packaging>pom</packaging>
   <description>Parent pom for Jackson modules needed to support Java 8 features and types
   </description>
@@ -24,7 +24,7 @@
     <connection>scm:git:git@github.com:FasterXML/jackson-modules-java8.git</connection>
     <developerConnection>scm:git:git@github.com:FasterXML/jackson-modules-java8.git</developerConnection>
     <url>http://github.com/FasterXML/jackson-modules-java8</url>    
-    <tag>HEAD</tag>
+    <tag>jackson-modules-java8-2.9.6</tag>
   </scm>
   <issueManagement>
     <url>https://github.com/FasterXML/jackson-modules-java8/issues</url>