Consistent make targets

[JasonShin]

The issue aims to propose and implement consistent make targets between different components within the Stormwind infrastructure. At the moment, for the OpenWhisk, it is using run and stop convention for starting for former and stopping for latter. On the other hand, the application layer uses start to start the stack and no dedicated make target exists for stopping the application. It will be beneficial for the new contributors and users of Stormwind to learn the make targets with ease as a result of implementing the consistent make targets.

Initial proposal:
make compose-run -> starting the OpenWhisk stack
make compose-stop -> stopping the OpenWhisk stack
make frontend-run -> starting the application layer