GitHub - Sreeja1503/Customer-Market-Segmentation-for-GAP: Applied PCA and K-Means clustering on customer data, identifying distinct behavioral segments and actionable insights for marketing strategies. using SAS

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Applied PCA and K-Means clustering on customer data, identifying distinct behavioral segments and actionable insights for marketing strategies. using SAS

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Market Segmentation and Analysis of GAP Brand Customers.pptx		Market Segmentation and Analysis of GAP Brand Customers.pptx
SAS_code.sas		SAS_code.sas
SAS_output.pdf		SAS_output.pdf

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Applied PCA and K-Means clustering on customer data, identifying distinct behavioral segments and actionable insights for marketing strategies. using SAS

sas pca-analysis principal-component-analysis kmeans-clustering marketsegmentation

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