diff --git a/rectools/dataset/dataset.py b/rectools/dataset/dataset.py
index 9d50e66a..afdb8a67 100644
--- a/rectools/dataset/dataset.py
+++ b/rectools/dataset/dataset.py
@@ -35,20 +35,22 @@
 
 
 def _serialize_feature_name(spec: tp.Any) -> Hashable:
-    error_msg = f"""
-            Serialization for feature name '{spec}' is not supported.
-            Please convert your feature names and category feature values to strings, numbers, booleans
-            or their tuples.
-            """
+    type_error = TypeError(
+        f"""
+        Serialization for feature name '{spec}' is not supported.
+        Please convert your feature names and category feature values to strings, numbers, booleans
+        or their tuples.
+        """
+    )
     if isinstance(spec, (list, np.ndarray)):
-        raise ValueError(error_msg)
+        raise type_error
     if isinstance(spec, tuple):
         return tuple(_serialize_feature_name(item) for item in spec)
     if isinstance(spec, (int, float, str, bool)):
         return spec
-    if np.issubdtype(spec, np.number) or np.issubdtype(spec, np.bool_):
+    if np.issubdtype(spec, np.number) or np.issubdtype(spec, np.bool_):  # str is handled by isinstance(spec, str)
         return spec.item()
-    raise ValueError(error_msg)
+    raise type_error
 
 
 FeatureName = tpe.Annotated[AnyFeatureName, PlainSerializer(_serialize_feature_name, when_used="json")]
diff --git a/tests/dataset/test_dataset.py b/tests/dataset/test_dataset.py
index 528435a1..d1b3b421 100644
--- a/tests/dataset/test_dataset.py
+++ b/tests/dataset/test_dataset.py
@@ -520,5 +520,5 @@ def test_basic(self, feature_name: AnyFeatureName, expected: Hashable) -> None:
 
     @pytest.mark.parametrize("feature_name", (np.array([1]), [1], np.array(["name"]), np.array([True])))
     def test_raises_on_incorrect_input(self, feature_name: tp.Any) -> None:
-        with pytest.raises(ValueError):
+        with pytest.raises(TypeError):
             _serialize_feature_name(feature_name)