diff --git a/inky_phat_dashboard/const.py b/inky_phat_dashboard/const.py
index 8d512d1..4884e34 100644
--- a/inky_phat_dashboard/const.py
+++ b/inky_phat_dashboard/const.py
@@ -56,6 +56,7 @@ class VerticalAlign(Enum):
 DEFAULT_WASTE_ALERT_DAYS = 1
 DEFAULT_WASTE_DETAILED_DAYS = 3
 DEFAULT_ENABLE_INKY = True
+DEFAULT_FLIP_SCREEN = True
 
 RESTART_DELAY_SECONDS = 5
 
diff --git a/inky_phat_dashboard/image_generator.py b/inky_phat_dashboard/image_generator.py
index b6b95e2..65d70a6 100644
--- a/inky_phat_dashboard/image_generator.py
+++ b/inky_phat_dashboard/image_generator.py
@@ -106,6 +106,10 @@ def generate_detailed_view(
         )
 
         result = result.convert("P", palette=self._palette, colors=256)
+
+        if self._config.flip_screen:
+            result = result.rotate(180)
+
         return result
 
     def generate_detailed_view_two_lines(
@@ -157,6 +161,10 @@ def generate_detailed_view_two_lines(
         )
 
         result = result.convert("P", palette=self._palette, colors=256)
+
+        if self._config.flip_screen:
+            result = result.rotate(180)
+
         return result
 
     def generate_dashboard_view(
@@ -218,4 +226,8 @@ def generate_dashboard_view(
             )
 
         result = result.convert("P", palette=self._palette, colors=256)
+
+        if self._config.flip_screen:
+            result = result.rotate(180)
+
         return result
diff --git a/inky_phat_dashboard/models.py b/inky_phat_dashboard/models.py
index faa1691..1129998 100644
--- a/inky_phat_dashboard/models.py
+++ b/inky_phat_dashboard/models.py
@@ -13,6 +13,7 @@
     DEFAULT_COLOR_MODE,
     DEFAULT_DATA_TIMEOUT_SECONDS,
     DEFAULT_ENABLE_INKY,
+    DEFAULT_FLIP_SCREEN,
     DEFAULT_FONT_PATH,
     DEFAULT_LOG_DATEFMT,
     DEFAULT_LOG_FILEMODE,
@@ -147,6 +148,7 @@ class Config:
     waste_detailed_days: int = DEFAULT_WASTE_DETAILED_DAYS
     waste_alert_days: int = DEFAULT_WASTE_ALERT_DAYS
     enable_inky: bool = DEFAULT_ENABLE_INKY
+    flip_screen: bool = DEFAULT_FLIP_SCREEN
 
     config_file_path: Path = field(init=False, repr=False, compare=False)